Business Development Representative - DACH

Business Development Representative - German Speaking

London, UK

Business Development position is a great opportunity to join a team at Pendo where you’ll:

• Own real outcomes, not just activity. Use AI-powered tools, intent data, and product insights to create meaningful pipeline and see the direct impact of your work.
• Work smarter with cutting‑edge tech, experiment with a best‑in‑class sales stack, including AI, to personalise outreach and stay ahead in a fast‑moving SaaS market.
• Build a global, in‑demand skillset. Engage with modern SaaS companies across EMEA while becoming an expert in product‑led growth and digital experience.
• Fast‑track your sales career, receive hands‑on coaching, clear progression paths, and exposure to top‑performing Account Executives as you grow toward a closing role.

As a Business Development Representative at Pendo, you’ll be on the front lines of growth at a forward‑thinking, product‑led SaaS company that values outcomes over activity. Your mission is to create high‑quality pipeline within one of our sales territories by identifying the right companies, the right people, and the right moments to engage.

This role is more than just a starting point, it’s a launchpad to your career ’ve recently promoted two of our team from BDR positions to AE positions within our commercial team, and we’re looking for you to have the passion to want to do the same.

You’ll gain hands‑on experience, deep product expertise, and real ownership as you grow your skill‑set ng the way, you’ll become fluent in Pendo’s platform, confident in discovery, and sharp in modern sales strategy, supported by ambitious teammates who push you to level up every day. If you’re excited by innovation, love using AI to work smarter, and want to build a career at a company shaping the future of SaaS, this role is for you.

• Meet all key performance metrics and goals on a weekly and monthly basis.
• Research and target exciting companies.
• Use all available sales data to recognise trends and drive outreach decisions.
• Create successful cold calling and email campaigns targeting new prospects.
• Learn and demonstrate the Pendo platform to prospective customers.
• Gain proficiency in  data logging.

• You have 1+ years of sales experience/lead generation (internships qualify!).
• You have experience with a CRM tool or sales system ex. Hubspot, Salesforce, Outreach, Cognism, Lusha, etc.
• Fluency in German.
• Bachelor’s Degree or equivalent work experience.

This is a hybrid position working 3 days per week from our office near Old Street, London.

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers – a simple way to understand and attack what truly drives product success. Our mission is to improve society’s experience with software.

Come join one of the fastest‑growing startups, supported by best‑in‑class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo’s future. Our culture is passionate, dynamic, and fun.

We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.

Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

The expected on target earnings (OTE) range for this role in the following location is:

Individual pay rate decisions, including offers made within and over the expected OTE range, are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.