Business Development Manager, South East
Listed on 2026-01-16
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Sales
Business Development, Sales Representative
Reporting directly to a Regional Sales Manager, the Business Development Manager will engage independent optician customers with effective account management, increasing the use of Essilor lenses with existing accounts, increasing profitable sales through both the direct and indirect channels. Always seeking opportunities to acquire new lens business directly or ways to introduce other members of the Essilor team to deliver growth.
In accordance with the Company sales and marketing strategy to meet revenue targets in accordance with the Company discount structure. To develop, build and maintain relationships that will develop sales of the Company's full product range in line with stated goals and forecasts. Ensuring that Essilor is progressive and growing as the customers preferred supplier on territory, always self‑motivated and striving for great results.
- Maintain an effective and consistent call programme in field for both Direct and Indirect Independent Accounts.
- Sell the full range of Essilor products across your geographical area to increase sales and ensure Essilor becomes the preferred supplier through negotiation with opticians.
- Present all relevant marketing and commercial activity to key personnel, agreeing on actions and processes required for success, focusing on differentiation with personalised lenses and premium technologies.
- Regularly review customers’ business, product mix and supplier preferences, promoting Essilor lenses as first choice while securing lens volumes through a tailored commercial offering.
- Agree and implement customer training, both in practice and in seminar format, on all new and existing products to improve added value sales and product mix.
- Maintain accurate customer records and reports for relevant accounts to ensure that sales data and market activity can be analysed accurately, recording all relevant information in
- Ensure continual maintenance of company and competitor product knowledge.
- Continuously assess the market, maintaining customer and competitor records to identify opportunities, and provide call reports, monthly reports and forward planning sheets as required by sales management team.
- Act as an ambassador of Essilor Luxireann and its values, bringing colleagues from other teams to engage customers whenever appropriate.
- Experience of successful sales account management in a related field.
- Ability to work alone and as part of a remote team.
- Ability to use initiative and resolve problems within tight deadlines.
- Excellent communication skills both verbally and in writing.
- Ability to effectively analyse and interpret data.
- Excellent time management and organisational skills.
- Experience of using selling and negotiating techniques.
- A good level of commercial understanding.
- Computer literate and able to learn new tools.
- Knowledge and experience of pricing systems, marketing theory and its application, selling and negotiating techniques.
- Proven track record of delivering effective training and coaching to change behaviour.
- Previous experience of training in group and individual environments.
- Knowledge of lens manufacturing processes, Company products and a good understanding of the UK optical market.
- Optical experience and/or D/O qualifications.
At Essilor Luxottica, we are committed to empowering our people to grow and succeed. This is your opportunity to take your career to the next level, embrace new challenges, and continue making a difference. We work for a brighter future, thinking today about the world of tomorrow.
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