Field Sales Manager Wholesale Barebells NOCCO

At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.

In the UK and Ireland
, NOCCO launched in 2018, followed shortly after by Barebells. Today, the two brands are present across multiple channels including grocery, online, convenience and sport and fitness. Vitamin Well joined the portfolio as the third brand in April of 2023. Working across the portfolio, means working together at a high pace with a focus on innovation and business advantages. It is the employees who make a difference every day and who are our main competitive advantage.

But our journey has only just begun.

Reporting to the Head of Channel, the Field Sales Manager role is a key driver of our commercial success in the UK wholesale and convenience market. This is a hybrid role, combining offsite work with collaboration at our central London headquarters. While the role can be based anywhere in England, being located in the London area or the Midlands is considered an advantage due to proximity to the field sales team.

As Field Sales Manager, you will take full ownership of how we execute in the field – leading a team of seven field sales representatives in the UK.

• Sales Strategies & Commercial Implementation
  :
  Implement innovative strategies and campaigns to increase brand awareness and sales across the wholesale and convenience channel. Drive the execution of the commercial strategy with a strong ambition for growth.

• Team Development
  :
  Coach and develop team members through regular feedback, goal tracking, and supporting their personal growth.

• Monitoring Team KPIs
  :
  For example, sales performance by sales representative, number of visits per day and quality of customer visits, openings of new customers and tools to develop business (e.g., coolers).

• Field Team Support: Provide support for field teams through sales training and product training

• Collaboration
  :
  Work with other departments to ensure cohesive and effective marketing and sales strategies.

• Regional Customer Relationships: Build and maintain strong relationships with new and existing wholesale customers for long‑term success.

• Data Analysis
  :
  Analyse sales data and market trends to identify growth opportunities and areas for improvement.

• Customer Field Information
  :
  Collect and provide feedback on customer field information.

• Competitive Monitoring
  :
  Keep track of competitors’ activities and market trends.

• Direct responsibility where your impact is clearly visible in customer results and commercial performance.

• A high-paced environment where action beats talk, and ideas quickly turn into tangible outcomes.

• The autonomy to take ownership while being part of a driven, supportive UK Sales team.

• The chance to grow three exceptional brands in the market and see the impact of your work, every day.

You are driven, dynamic, and thrive in a fast-paced, ever-changing environment. With a proactive mindset and a passion for collaboration, you are the kind of person who takes initiative and finds solutions, no matter the challenge.

You are an accomplished sales leader with a proven record of driving results in the field. You lead from the front, motivate your team, and focus on execution that delivers results. You thrive in a fast-paced environment where autonomy, accountability, and high standards go hand in hand.

Essential Skills for Success:

• Strong track record in sales execution and developing a field sales team, preferably within FMCG and wholesale.

• A natural leader – someone who inspires and energises others, with a coaching mindset and clear performance expectations

• Comfortable leading large, distributed field teams, with strong examples of driving both results and team culture

• Experienced in working with CRM tools

• Thrives in growth environments and enjoys balancing strategy with…