Field Sales Specialist - Border Stores and Cruises
Listed on 2025-12-30
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Sales
Business Development, Sales Manager
Overview
Field Sales Specialist - Border Stores and Cruises
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Responsibilities- The role focuses on developing the Border stores and Cruise channel with the Europe region.
- Lead the implementation of the Border store strategy and grow the channel within the GTR Europe region.
- Contribute to the development of the cruise channel strategy by establishing a clear understanding of the channel, customer routes and on-trade strategy in Europe.
- Strategic expansion and optimization of distribution channels within the Global Travel Retail (GTR) market, specifically Border stores and exploring growth opportunities within the cruise channel across Europe.
- Collaborate across internal stakeholders in GTR teams and with customers, including duty-free operators, wholesalers and cruise line executives.
- Share best practices with other GTR teams globally to optimize overarching GTR strategies, identify synergies, and drive market growth and brand presence.
- Manage the P&L for this commercial role.
- Strongly contribute to the growth of both Border stores and cruise channels in the EMEAI region.
- Achieve excellent partnerships with operators through meaningful relationships.
- Support increased distribution of our portfolio in the named channels, focusing on the Super Premium portfolio and emerging brands.
- Analyze market dynamics and competition to provide strategic business recommendations.
- Preferably minimum 5 years of experience in Global Travel Retail.
- Proven ability to build and maintain strong relationships.
- Commercial skills, negotiation capabilities, analytical abilities and a solution-oriented approach.
- High level of oral and written communication skills.
- Travel expectation is approximately 35% of the time.
- Teamwork:
Ability to demonstrate strong examples of teamwork, across geographies and functions.
- Preference will be given to candidates from the spirits sector, working or having worked in a similar role.
- Existing relationships and/or knowledge of the markets will be a plus.
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Many Spirits, One Brown‑Forman
- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.
Cultivating a Caring Culture
- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.
Enriching Life. Enriching Careers
- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work in countries around the world.
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
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