National Account Executive Wholesale

Overview

We believe great people build great brands. Brown‑Forman offers an exciting career where you will grow personally and professionally, solve problems, seize opportunities, and generate bold ideas. Teamwork matters and you are encouraged to bring your best self to work.

This role within Brown‑Forman UK’s On Trade & Prestige function is critical to executing the Specialist Retail and Wholesale strategy. You will be accountable for delivering key performance indicators across the BF portfolio within the region, including distribution volume, pricing, brand education, visibility, and promotions.

Collaborating with the On Trade Wholesale and Prestige Regional Sales Managers you will define sales, distribution, promotion goals, and commercial strategies for Specialist Retail and Wholesale customers. The role demands the ability to drive business development within the wholesale and specialist retail space with a strong understanding of sub‑channels and a heightened focus on the BF Malt portfolio.

• Contribute and implement London & Prestige Business Unit Channel Strategy: influence and drive distribution through Specialist Retailers and Wholesalers.
• Develop account plans: including volume, promotional activity, visibility, logistics and financial information along with KPIs for measuring results.
• Build and maintain key relationships: cultivate a strong network, prioritizing in‑trade engagement.
• Achieve sales and distribution goals: deliver targets for Specialist Retail and Wholesale customers in the account base.
• Manage pricing and promotions: oversee pricing, brand education, visibility, and promotional activities in account base.
• Analyze performance and evaluate initiatives: assess the impact of sales, distribution, and promotions.
• Drive business development: pursue growth opportunities.
• Foster internal partnerships: build strong relationships across Brown‑Forman.
• Participate in team development: nurture a high‑performing team focused on London & Prestige Business Unit excellence.

• Strong knowledge of the Specialist Retail and Wholesale channels.
• Established network within the Specialist Retail and Wholesale channels.
• Strong sales experience covering a range of wholesale and retail environments, ability to quickly infer customer and channel needs as well as the ability to unlock insights from data and use them to drive growth with our trade partners.
• Experience in customer negotiations at a regional level, and a sound knowledge of UK trading environment.
• Strong Business Acumen, P&L experience.
• Passion for Malts and a proven ability to deliver brand sales stories.

• Fluent English (spoken and written).
• Strong analytical, commercial, and problem‑solving skills.
• Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually.
• Self‑motivated with a proven ability to identify issues and projects, plan and prioritize effectively, and manage multiple projects to completion by deadlines.
• Strong business acumen, judgment, and strategic capabilities.
• Superior communication skills (listening, presentations, written).
• Ability to build strong relationships at all levels with strong stakeholder awareness.
• Collaborative team player with conflict management skills.
• Adaptable, flexible, and resilient.
• IT literate in Google and MS Office applications.

Brown‑Forman is a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career. We proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home.

Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.