Assistant Store Manager
Listed on 2026-03-05
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Retail
Retail & Store Manager -
Management
Retail & Store Manager
Our Perfect Fit
We’re looking for someone who lives and breathes our brand values in customer service, product presentation, and merchandising to play their part in running a successful store. A retail expert who’ll be called upon to make key business decisions in the absence of a Store Manager.
Does this sound like you?- You’re a retail expert. You have an affinity with fashion and stay up to date on the latest industry trends.
- You’re an excellent communicator. Your skills help you delegate tasks, explain complex ideas and motivate your team.
- You’re customer oriented. You strive to give customers what they expect and deserve from our stores.
- You’re results focused. Your management decisions benefit the business’ bottom line.
- You’re flexible. You’re willing to go above and beyond to make your store a success.
Based at our Oxford St store in London and reporting to the Store Manager, you’ll:
- Support the Store Manager in maximising sales and profitability and take the lead and drive performance when the Store Manager is absent.
- Understand local market trends and communicate this information to your manager.
- Help in the recruitment, training, retention, and development of a high-quality team, and offer guidance to staff to help us maintain the highest in-store standards.
- Ensure consistent planning and execution of product flow.
- Manage back‑of‑house operations, share store cleaning duties where required, and ensure best practices in team rotas and staffing levels.
- Around 2 years of retail management experience, including coaching, counselling, and developing people.
- Qualification in Business Administration or related field (or two years' additional experience).
- Experience with retail operations, budgeting, planning, customer service, people development, and management.
- Impressive track record delivering a top level of customer service.
- Basic skills in Microsoft Word, Excel, and PowerPoint.
Your wellbeing is our top priority. That’s why we’ll provide you with these resources to help you achieve and maintain a sound mind in a sound body.
Calm app
. Unlimited access to help develop your mental fitness through sleep, mindfulness, and meditation.
- Runkeeper Go™ app
. Free premium subscription to our running app. - Employee wellness programme. Free mindfulness sessions, online yoga, bootcamp classes, and Lunch & Learn sessions.
- Open Up Access. A platform that offers professional psychological and medical assistance as well as meditation classes.
We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’re committed to supporting more people to experience the transformative power of movement.
So, this is your chance to join a truly purpose-driven brand and become part of a family. You’ll join a company focused on creating an inclusive environment that fosters diversity, individualism, healthy bodies, and healthy minds.
We look forward to receiving your application online.
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