Select cookies Trade Marketing Manager Trade Marketing Manager

Overview

We are seeking a dynamic and strategic Trade Marketing Manager to lead the execution of marketing initiatives across Europe that drive in-store visibility, consumer engagement, and commercial success across our wholesale channels. The ideal candidate will have strong analytical, project management, and negotiation skills with a keen understanding of the retail landscape.

• Quantify value creation for trade marketing initiatives and ensure alignment with broader commercial objectives.
• Track actual returns against business cases and report on ROI for all projects and campaigns.
• Manage trade marketing budgets efficiently, ensuring maximum impact and alignment with premium positioning.
• Project & Campaign Execution:
  Plan and execute merchandising and sales days across key accounts and retail partners.
• Coordinate and maintain ongoing schedules for merchandising updates and display maintenance.
• Develop and implement cost-effective, scalable temporary display solutions tailored to various store formats.
• Source and manage suppliers for display production, POS materials, in-store execution alongside coordinating events, trade shows, and other in-store activities.
• Plan and execute in-store activations, POS materials, and merchandising guidelines that reflect premium brand standards.
• Retail Environment Optimization:
  Support the Sales Account Managers with negotiation for premium space and display extensions to enhance product visibility and shopper engagement.
• Create and optimize planograms to maximize product range and availability in-store.
• Map retail stores and tailor execution strategies to store-specific layouts and consumer behavior.
• Asset & Content Management:
  Log, track, and manage all physical merchandising assets and furniture to ensure optimal usage and placement.
• Syndicate digital trade marketing assets across retail partners and internal systems.
• Develop and maintain a comprehensive library of merchandising tools and assets for use across the business.
• Cross-functional Collaboration:
  
  Collate project briefs including space availability, design guidelines, and commercial objectives.
• Coordinate the design process in collaboration with internal stakeholders and external agencies.
• Manage the end-to-end communication for project execution across sales, marketing, and supply chain teams.
• Lead negotiation and approval processes for quotes from design, print, and fabrication vendors.
• Support the Head of Commercial Planning with retailer insight reporting.
• Collaborate with Sales and Marketing teams to create promotional calendars and campaigns that drive sell-in and sell-out.

• Experience in trade marketing, retail execution, or commercial marketing roles.
• Proven experience in supplier management, budgeting, and ROI analysis.
• Strong project management and organizational skills.
• Excellent communication and stakeholder management capabilities.
• Proficiency in planogram software and Microsoft Office Suite; familiarity with digital asset management tools is a plus.
• Bachelor's degree in Marketing, Business, or a related field is a benefit.

• Competitive salary and holiday allowance
• Company performance related bonus
• A pension contribution
• An exclusive staff discount
• 24/7 healthcare appointment support
• Hybrid working - 3 days in office & 2 days from home and flex start/finish times
• External private employee wellbeing support
• Access to Perkbox
• Volunteer days
• Team Recognition scheme
• Training and Development
• Holiday carry-over scheme
• Season-ticket travel loan
• Cycle to work scheme
• Parental Leave support
• Holiday trading (buy/sell) and extra holiday days for long service
• Team Sales
• Mental wellbeing support
• Holiday trading
• Additional holiday for length of service
• Company bonus scheme
• Generous discounts for you and friends and family
• Season ticket loan and cycle-to-work scheme
• Even more discounts with Perkbox