Flagship & Community Store Manager; Dual-site

Job description

As the Flagship & Community Store Manager at Peachy Den, you are the heartbeat of our physical retail operation, leading the teams across two locations; our forthcoming flagship in Soho and our community store in Dray Walk, East London.

You will deliver exceptional customer experiences, uphold both spaces as inspiring, well-run environments, and ensure consistency in brand standards across locations. Reporting to the Head of Operations & Commercial Strategy, you will oversee all aspects of each store’s performance, team development, daily operations, and in-store activations.

• Take full ownership of the stores’ sales, ensuring targets are consistently met and exceeded.
• Lead the team to deliver measurable results, fostering a culture of accountability and performance.
• Monitor KPI trends and identify opportunities to maximise revenue.
• Analyse store performance, share insights with HQ, and implement improvements to drive both short-term results and long-term growth.

• Lead, motivate, and develop retail teams across both locations to support sales and service excellence.
• Directly line-manage two Store Leads, supporting their development, performance, and leadership of their teams.
• Conduct 1:1s, coaching, and performance reviews, monitoring staff contribution to sales and KPI targets.
• Oversee recruitment, onboarding, and ongoing training of Sales Assistants and Keyholders.
• Foster a positive, inclusive, values-led culture that drives engagement and results.

• Ensure daily operational procedures are completed efficiently to support smooth trading.
• Oversee till reconciliation, cash handling, and reporting to maintain accuracy and support KPI tracking.
• Manage scheduling and labour allocation in line with expected footfall and sales targets.
• Maintain Health & Safety and security protocols, ensuring uninterrupted trading and staff safety.

• Maintain brand-standard merchandising to support sales and enhance the customer experience.
• Oversee stock levels, restocking, and faulty stock procedures to ensure product availability and minimise loss.
• Conduct regular stock checks and maintain organised stockrooms to support smooth operations and maximise sales.

• Lead by example on the shop floor, delivering exceptional service that drives loyalty and conversion.
• Gather customer insights and share with HQ to inform product, merchandising, and sales strategies.
• Champion the Peachy Den ethos in every interaction, enhancing both customer experience and sales potential.

• Partner with HQ to plan in-store events and activations that drive footfall and revenue.
• Provide feedback on event performance and in-store trends, implementing actionable improvements.
• Prepare weekly summaries of store performance, including key insights on staff, customers, and sales trends.

• 3+ years’ experience in retail management, ideally in a premium, fashion, or multi-site environment
• Proven track record of driving sales performance and achieving commercial targets
• Strong leadership skills with experience managing, coaching, and developing teams
• Excellent communication skills and confidence managing cross-location handovers
• Highly organised, with the ability to prioritise across two stores and manage shifting demands
• Strong understanding of store operations
  , including cash handling, rotas, H&S, and security procedures
• Experience in visual merchandising and maintaining brand presentation standards
• Comfortable analysing retail KPIs (footfall, conversion, ATV, UPT) and turning insights into action
• Confident handling customer escalations and delivering premium-level service
• Proactive problem solver with a hands‑on, can‑do attitude
• Reliable and punctual, with strong time management and attention to detail
• Flexibility to work weekends, evenings, and events as required
• Ability to build strong relationships with HQ teams, customers, and the wider community
• Strong understanding of Peachy Den’s brand principles, tone of voice, and community‑led ethos
  , with the ability to embody and champion these in‑store
• Desirable: Experience managing or working during new store openings
  , including launch planning and operational setup

• 20 days annual holiday plus bank holidays, for a total of 28 days off per year. (If you work a bank holiday, you’ll receive an alternative day off.)
• Flexible rolling schedule: Enjoy a balanced rota with predictable time off, including at least one full weekend off every month, while still covering key trading periods.
• Generous clothing allowance
• 45% staff discount
• Auto‑enrolment pension scheme

How to apply?

Send your CV and a cover letter to