In-Store Marketing Manager Harrods

Position:
In-Store Marketing Manager supports the Store Manager in creating and expanding a solid local customer network within the assigned Store by proposing and developing targeted activities, initiatives, and events to recruit new clients, upgrade existing ones and to boost VIC sales.

• Monitor the business at boutique levels to drive key insights to grow the business through ad hoc retail analysis and regular reporting.
• Manage the budget and targets for specific retail initiatives.
• Assess, develop, and promote the usage of current and new methodology and tools, keeping an omnichannel approach to guarantee a consistent delivery of the store on main retail KPIs.
• Liaise with Europe Retail Operations team to support the store in meeting deadlines.

• Develop in and out of boutique clienteling animations during the year in line with company guidelines, predefined targets of clients and business goals.
• Initiate, lead and monitor all marketing (CRM, clientele, event, digital) activities, according to the Corporate and Regional guidelines.
• Guarantee an excellent usage of CRM tools in store and follow up with client advisors to ensure target completion.
• Advise and coach the store teams regarding the implementation of clientele guidelines and initiatives.
• Build a network of partners, contacts, and suppliers to reach targeted results in most efficient way on high standards level of the company.

• At least 7 years’ experience in a retail company within an international environment. Experience in luxury fashion is a plus.
• MBA or Degree in luxury program, marketing, or business-related subjects.
• Understanding of what drives traffic into a retail environment, and of retail analytics.
• Ability to review data, identify opportunities and develop action plans to exploit the opportunities.
• Excellent interpersonal and communication skills, proactive attitude.
• Strong project management and problem-solving attitude.
• Goal orientated, high attention to details and multi-tasking.
• Passioned and curious about luxury fashion industry trends.
• Excellent usage of MS office tools and BI programs.
• Fluent in English.