Celebrity & Influencer Relations Manager

Celebrity & Influencer Relations Manager

The post holder will need to have experience of and understand how to attract, engage and develop new and existing relationships with high profile individuals as part of delivering an impactful celebrity and influencer engagement strategy that helps transform how St John is viewed by the public. You will need to know how to collaborate closely with both communications and fundraising colleagues to build St John’s brand, support income generation and build a community first aid movement through building relationships with St John’s stakeholders and understanding our societal impact, as well as being aware of owned and earned comms channels, you identify and maximise opportunities to use high profile people to communicate St John’s messages.

Contract type: Fixed Term

Closing date: 4 weeks internal & external

Location: Nationwide

Hours: 28 hours per week over 4 days; expectation to travel to London once a week or when support is needed.

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:

• Competitive salary and pension scheme
• 33 days holiday (inclusive of bank holidays) – increasing to 38 days over 5 years
• Cycle to work scheme Electric Vehicle Scheme
• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
• Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping

This is a fantastic opportunity to join a team of over 1,416 employees and over 31,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning. As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.

St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response & Nighttime Economy) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, NHS Cadets and Young Responders programmes).

There is also a buoyant social enterprise network which delivers first aid training and supplies medical consumables to businesses and consumers.

The post holder will need to have experience of and understand how to attract, engage and develop new and existing relationships with high profile individuals as part of delivering an impactful celebrity and influencer engagement strategy that helps transform how St John is viewed by the public. You will need to know how to collaborate closely with both communications and fundraising colleagues to build St John’s brand, support income generation and build a community first aid movement through building relationships with St John’s stakeholders and understanding our societal impact, as well as being aware of owned and earned comms channels, you identify and maximise opportunities to use high profile people to communicate St John’s messages.

You will be educated to GCSE level or equivalent (Grade C /
4) including Maths & English, minimum 5, and have experience with the following:

• Attracting new celebrities and influencers (without paying a celebrity/influencer fee) relevant to an organisation’s values and purpose
• In‑depth working with high profile people (celebrities and influencers) and talent managers to deliver meaningful engagement
• Generating creative ideas/content
• Creating and executing a strategy for enhancing a brand through engaging celebrities and high‑profile individuals
• Collaborating with senior internal stakeholders to manage competing priorities
• Using audience insight and landscape awareness to identify celebrities/influencers…