Account Executive - Beauty

Account Executive - Beauty

Department: Beauty

Employment Type: Full Time

Location: PURPLE London

PURPLE are looking for a self-motivated and dynamic Account Executive to join its fast paced, growing Beauty & Wellbeing Division. The PURPLE Beauty & Wellbeing division work with some of the most globally recognised brands across haircare, skincare, colour cosmetics & wellness including:
Byredo, Refy, Makeup by Mario, Medicube, Color Wow, Maison Francis Kurkdjian, Penhaligon’s, Estrid, Amika, LBTY, Santa Maria Novella, Sweed and more. PURPLE is amongst the foremost Global Communications agencies for luxury brands & innovation across fashion, beauty & wellness, lifestyle, events, VIP and digital with offices in London, New York, Miami, LA, Hong Kong and Singapore.

PURPLE is actively seeking a bright and enthusiastic Public Relations Account Executive to join its Beauty Division in the agency’s London office, working across our high-profile beauty clients to implement communications strategies.

The right candidate must have a genuine passion for managing ongoing communications on behalf of beauty brands and using initiative in order to achieve exceptional results. Must be organized, driven and creative. Strong written communication skills and an established understanding of public relations are essential.

• Media networking and liaising; building strong relationships with media through regular one-to-one appointments, meetings and attendance of industry events
• Competitive media research and analysis
• Participating in the creation of communications plans
• Supporting on partnership and collaboration opportunities
• Support AM’s on communication with all clients, building rapport and credibility
• Proactively pitching story ideas to achieve maximum editorial placements across your brands
• Monitoring all media, print, digital and social channels for brand coverage and competitor activity
• Handle product and image call-ins, and compile and manage all mass mail outs in a timely manner
• Compiling reports and coverage presentations for all clients
• Supporting the team with key launches and events – logistics and management
• Establish and maintain industry contacts with digital influencers, KOLs, hair stylists, makeup artists and other industry professionals
• Day-to-day support on mailings, events, social media promotions, partnerships, influencer outreach initiatives, and reporting
• Monitor and benchmark social media activities of other competing brands
• Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications
• Analyse outcomes and create reports summarising results

• 1-2 years of Beauty PR experience, ideally within an agency scope
• Familiarity with the organization of press reports and press clippings
• Demonstrate solid understanding and ongoing interest in media relations and beauty focused strategy
• Able to identify communication opportunities through a pro-active approach
• Ability to work in a fast-paced environment, meeting tight deadlines. Excellent prioritizing and time management
• Discreet, professional and articulate, with excellent communication skills
• Extremely well-organized, methodical and efficient, with strong initiative
• Strong writing skills
• Computer skills including Outlook, Excel, PowerPoint, Microsoft Teams, Canva etc.
• A good understanding of the beauty & wellness influencer landscape