Marketing Director

Overview

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships. The Marketing Director, sitting within the Sales & Marketing function, leads the firm's marketing capability, owning the marketing strategy aligned to the firm's business growth plans and outcomes, and ensuring the delivery of measurable return on investment and commercial results across services, sectors, and markets.

Operating within a large accountancy and consultancy business, the role focuses on demand generation, client engagement, and value proposition development, working in close partnership with Sales and the Brand & Communications team. The role is deeply client-centric, ensuring marketing activity is grounded in client needs and delivers a high-quality, consistent service to internal business stakeholders. While the role does not include sales activities, it is accountable for ensuring marketing activity builds meaningful interest, develops sales-ready opportunities, and enables a seamless, well-connected handoff to Sales.

As a member of the MSC leadership team, the Marketing Director collaborates with fellow Directors to align on overall MSC strategy, ensure a consistent people experience, and embed effective, scalable marketing processes. The role also leads marketing capability development, with a particular focus on digital marketing and the effective use of AI, fostering a culture of marketing excellence and continuous improvement.

• Marketing Strategy & Activation Planning:
  Develop and maintain a marketing strategy aligned to the firm's business growth plans, sector priorities, and desired outcomes
• Marketing Strategy & Activation Planning:
  Translate strategy into clear activation methodologies, ensuring campaigns, digital, and content activity are consistently planned, executed, and measured
• Marketing Strategy & Activation Planning:
  Establish repeatable, scalable approaches to activation that enable the business to engage effectively with marketing programmes
• Campaigns, Digital & Content Leadership:
  Provide strategic leadership to the campaigns, digital, and content teams, ensuring activity is integrated, insight-led, and outcome-focused
• Campaigns, Digital & Content Leadership:
  Identify, design and lead campaigns to build awareness, credibility, and sustained engagement in priority markets
• Campaigns, Digital & Content Leadership:
  Oversee digital and content activity as core enablers of engagement, nurturing, and value proposition activation
• Campaigns, Digital & Content Leadership:
  Ensure high standards of quality, relevance, and consistency across all channels
• Campaigns, Digital & Content Leadership:
  Own external agency strategy and management: appoint and govern agencies/suppliers, set briefing standards, agree KPIs and SLAs, and run performance reviews to ensure effective delivery, value and brand consistency.
• Sales Alignment &
  
  Collaboration:
  
  Work closely with Sales leadership to align campaigns and marketing activity to sales priorities and pipeline stages
• Sales Alignment &
  
  Collaboration:
  
  Ensure marketing outputs provide Sales with clear context, insight, and value propositions at the point of handoff
• Sales Alignment &
  
  Collaboration:
  
  Uphold shared definitions and expectations for opportunity readiness and quality
• Sales Alignment &
  
  Collaboration:
  
  Support sales planning and targeting through insight-driven campaign design
• Value Proposition Development & Activation:
  Lead the development and refinement of service-, sector-, and audience-specific value propositions
• Value Proposition Development & Activation:
  Work in close partnership with Brand & Communications to ensure propositions align to the firm's narrative and positioning
• Value Proposition Development & Activation:
  Ensure propositions are activated consistently through campaigns, content, and digital channels
• Value Proposition Development & Activation:
  Use insight to test, evolve, and strengthen propositions over time
• Data, Insight, Performance & ROI:
  Embed data and insight at the…