Marketing Lead

Overview

We are recruiting a Marketing Lead (Maternity Cover) who will be responsible for creating and implementing marketing plans and delivering campaigns and activity that engages the public through music, art, gaming, sport and other creative industries (including film, fashion and TV) for campaigns including BRITS Week, Secret 7", Sound and Vision, Jingle Jam, War Child Record releases and other exciting arts, music, gaming and partnership opportunities.

You will activate these campaigns with the goal of generating funds and increasing our brand presence. Reporting to the Head of Communications and Campaigns, your role will include line managing three members of the Communications and Campaigns Team, as well as project managing external agencies, to deliver high performing integrated communications and marketing activity across digital channels, PR, digital marketing, design, content and narrative creation.

You will be the marketing expert for the organisation, working side by side with creative teams across the organisation to design marketing and communications plans, ensuring that the creative, content and narrative elements add significant value, and most importantly provide a WOW factor to our work. You will both be able to come up with imaginative ideas and ensure they are implemented to a high standard but also have exceptional organisational and project management skills that bring this work together.

• Create and implement marketing plans and campaigns across music, art, gaming, sport and other creative industries, including campaigns such as BRITS Week, Secret 7", Sound and Vision, Jingle Jam and War Child Record releases.
• Activate campaigns to generate funds and increase brand presence.
• Report to the Head of Communications and Campaigns; manage three Communications and Campaigns Team members and project manage external agencies.
• Deliver high performing integrated communications and marketing activity across digital channels, PR, digital marketing, design, content and narrative creation.
• Collaborate with creative teams to design marketing and communications plans with compelling content and narrative that add significant value and deliver a WOW factor.
• Demonstrate imagination and implement ideas to a high standard; exhibit exceptional organisational and project management skills to coordinate work across multiple campaigns.

• Highly experienced marketer and project manager.
• Strong track record of leading the creation and implementation of marketing campaigns that engage audiences through music, art, gaming, sport or other creative industries.
• Good knowledge of the nuances of creative industries or experience with a marketing focus in a creative environment.
• Demonstrable experience of creative ideation and flare that adds value to marketing performance.
• Strong track record of deploying marketing approaches to optimise engagement.
• Extensive project management experience delivering multiple complex campaigns across channels and specialisms, with ability to critically evaluate activities against strategic priorities.
• Good understanding of digital analytics, data capture, monitoring and tracking to improve campaign performance.
• Excellent writing skills with the ability to craft emotive, compelling messaging and narrative.
• Understanding of how PR and earned media can contribute to marketing campaigns and experience leading or overseeing PR efforts in this realm.
• Demonstrable management experience.

• Flexible working culture and flexible public holidays
• 28 days annual leave (pro-rata), plus bank holidays, increasing with tenure up to 33 days
• Pension - 5% employer contribution (increasing to 6% after one year), with minimum employee contribution
• Health and wellbeing benefits including healthcare cash plan, 24/7 GP helpline, cancer cover, wellbeing initiatives and access to confidential wellbeing consultations

War Child is a multi-award winning charity with high ambitions for our fundraising and communications. We value different ways of working and offer flexible options, including hybrid working and flexible hours, to support employees in doing their best work while delivering for children affected by conflict.