Senior Marketing Manager FTC; Maternity Cover

Overview

Job Title:
Senior Marketing Manager, Wealth Management

Business Group:
Cazenove Capital (Schroder & Co. Ltd)

Reporting To:
Head of Brand, Digital and Partnerships Wealth Management

About Cazenove Capital

At Cazenove Capital we look after private individuals, families and charities. We are the wealth management business of the FTSE-listed global investment manager Schroders. We help our clients around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future.

About Schroders, Our Parent Company

Were a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future.

We have around 6,000 people on six continents. And weve been around for over 200 years, but keep adapting as society and technology changes. What doesnt change is our commitment to helping our clients, and society, prosper.

The base

We have been in 1 LWP since 2018. Were close to our clients, in the heart of the UKs financial centre. And we have everything we need to work flexibly.

The team

We are one of the largest UK-based wealth management firm, headquartered in London but with offices around the country. We help private clients, families, charities and some institutions meet their long term goals by offering our expertise in investment, wealth planning, lending and family office services. We draw on the resources of the Schroders group, as well as having our own in house investment team.

We're open to flexible working, so we can all balance our personal and professional commitments.

The primary role of the Senior Marketing Manager is to manage the day-to-day marketing activity for particular stakeholders and their areas or specialities. They will support the Head of Digital, Brand and Partnerships in delivering against the marketing plan. Working closely with the Events Team and the various business areas/regions, the role involves delivering a range of marketing initiatives that are aligned to the business strategy, from idea stage through to implementation.

All marketing activity must be delivered on schedule, meet the objectives of the business along with any objectives. Any output produced must follow the correct compliance process, regulatory framework and consumer duty requirements as well as adhering to the corporate brand and style guidelines. Integration with digital and online marketing is an essential part of this role. The person in this role will have a key part to play in digital, helping to support our digital efforts and will have a direct report as they will manage a marketing executive.

This pivotal role also requires the building of relationships with the many key stakeholders across the business including client facing portfolio managers, compliance and legal, as well as external media and creative agencies. Strong communication skills are therefore essential. The aim of this role is to build our plans for their areas of the business, delivery against them and provide value to them and the business in supporting our client retention and acquisition objectives.

The job holder has responsibility to pay due regard to the interests of our customers and treat them fairly, ensuring that the information provided to clients on services is clear and useful and enables them to understand fully what they are being offered. They are required to familiarise themselves fully with the teams current procedures, FCA compliance requirements, and the principles behind Conduct Risk.

• Work closely with particular key business areas/regions to develop, deliver and maintain a range of strategic marketing plans that support the overall business objectives
• Manage a marketing executive who is there to support the senior marketing manager in delivering their plans
• Create and deliver high quality marketing plan, coordinating across various business areas and all relevant client types
• Coordinate and review effectiveness of campaigns to highlight key learnings and recommendations for future activity in relation to any ROI objectives set
• Work closely with all other areas within the marketing, communications and events teams
• Manage the day-to-day relationship with our media agency to ensure objectives and deadlines are met and activity is delivered within budget
• Where required, manage the development of any additional advertising creative requirements to support the individual business areas and associated campaigns, always ensuring activity is on brand and to deadline
• Work closely with the Digital Team within Marketing to maximise content distribution and ensure that the website provides an appropriate shop window for Cazenoves overall proposition and core business areas
• Execute against the digital strategy and day-to-day lead on paid media in particular with PPC and paid social
• Generate and maintain a suite of literature and day-to-day marketing materials to support our…