Assistant Brand Manager

Overview

Following an internal promotion, we're excited to bring an Assistant Brand Manager role to market. Reporting into a Senior Brand Manager, your role will be to support the brand marketing team in delivery of our most exciting and impactful plans to date. You'll also fully own key projects and support strategic development for our brands from 2026 onwards.

• Leading development and delivery of exciting activation projects across all routes to market
• Supporting the brand team in delivering impactful ABTL campaigns
• Creative development - as a brand guardian with the consumer at the heart of what we do, ensuring creative execution is impactful and fit-for-purpose
• Multi-million-pound budget management and tracking
• Brand performance analysis and tracking
• Stakeholder management across the wider department, business, and partner agencies
• Ownership of key brand channels like social platforms alongside our internal social and media buying teams
• The Candidate We are looking for someone to lead activation efforts in both On and Off Trade, through dynamic experiential campaigns, sampling, and design.
• The ideal candidate should be passionate about brands and advocate for the consumer's perspective, while also demonstrating a strong eagerness to learn.
• A people-person with strong project management skills - the role includes leading multiple projects with varying timelines and a large network of stakeholders
• A passion for brands - we are the voice of the brand for our consumers, a drive for what we do to impact how consumers feel about our brands is key
• A desire to learn - as an entry level role in Brands Marketing in a truly Global business, opportunities to develop within Heineken are endless
• Creative - not afraid to share ideas when planning campaigns
• Strong verbal and written communication skills - the role requires management of stakeholders at all levels
• Commercial acumen - good analytical skills and comfortable with numbers

• Marketing experience in FMCG or the alcohol industry
• Experience managing agency partners

At HEINEKEN we're about more than the name above the door. As the UK's leading pub, cider and beer business we're home to some of the world's best-loved ciders and beers, and a leading player in the international drinks industry. That kind of success is only possible with a diverse mix of talented people. It s the pride and passion of our colleagues that makes us stand out from the crowd.

We're building a future that embraces innovation, sustainability, diversity, and of course, the opportunity for our 2,000 colleagues to make the most of their careers. We're a business which will bring out the best in you. If you're as excited about our future as we are, then we'd love to hear how you can help us shape it. We've ambitious goals.

And we know it's the expertise and enthusiasm of our people that fuels our growth.

Right now, we're looking for an Assistant Brand Manager to join our Marketing team. We're the world's most international brewer and the name behind a host of brilliant beers and ciders, from Birra Moretti, to Strongbow, to Cruzcampo and many more. It's a fantastic time to join us. We're leading the way in low and no alcohol innovation, pioneering new technologies to meet our ambitious environmental goals and investing in our pubs to keep them at the centre of their communities.

When you join us, we'll back you to reach your full potential. You'll enjoy unique development opportunities, unforgettable experiences and a reward package that goes far beyond the salary you receive. If you want to hear more about life at HEINEKEN from our colleagues, head over to Linked In and check out the hashtag #Lifeat

HEINEKENUK. There's no better place to untap your future. Join us and brew a better career.

Salary: £38,000 - £43,500 depending on experience, plus annual bonus, and benefits listed below, Our ways of working Our office sites operate a hybrid model. You'll spend Tuesdays, Thursdays and one other day in the office and two days from home, although you're more than welcome to come and work from the office on those days too. Our benefits Here's a flavour of what we offer:

• Annual bonus
• Double-matched pension (up to 10%)
• 32 days' holiday, plus three listed public holidays (Christmas Day, Boxing Day, and New Year s Day - if any of these fall on a weekend, you'll get the following weekday off instead)
• Life assurance (subject to policy terms)
• Critical illness insurance - comprehensive cover for you and your family
• Free ciders and beers (including low and zero alcohol options)
• Retail discounts
• Wellbeing support, including Mental health champions, free Counselling, access to Colleague Networks.
• Comprehensive opportunities to develop
• Option to join our Colleague Networks to connect, share and build inclusion
• …and much more!