Media Manager

About

The Role x SailGP Championship is the most exciting racing on water, where anything can happen in short, adrenaline-fueled battles between national teams at iconic stadium destinations worldwide. Top athletes fly in identical high-tech F50 catamarans faster than the wind, at speeds in excess of 100km/h (60mph). Founded in 2018, SailGP is one of the world’s fastest-growing sports and entertainment properties, now in its sixth season.

SailGP also races for a better future, championing a world powered by nature. Underpinning the organization’s purpose-driven agenda is a diversification of the league, with the goal of immediately progressing gender equity and inclusivity.

SailGP is a global organization with defined values that shape the culture of its team – Deliver Quality and Consistency;
Evolve with Focus;
Make it Count;
Stand Together and Strike a Balance.

We’re building out a dedicated in-house Paid Media function to support the growing needs of our global business and marketing teams. As part of this evolution, we’re looking for a Media Manager to join the team at a pivotal time.

Reporting into the Paid Media Lead, you’ll play a key role in developing and delivering best-in‑class digital campaigns across Paid Social, Search and Display. You’ll work closely with internal stakeholders and agency partners to manage the media lifecycle – from planning and execution to reporting and optimisation.

This is a hands‑on planning role, ideal for someone who thrives in a fast‑paced, entrepreneurial environment and wants to help shape the future of an internal agency setup. You will manage a significant budget and have the opportunity to develop a junior executive, while contributing directly to our core business goals – from growing global fandom to driving lead generation and ticket sales.

• Be confident working across a variety of campaign briefs and business areas, understanding their distinct objectives and KPIs – such as audience growth, lead generation and ticket sales.
• Translate campaign strategies into detailed, channel‑specific media plans across Programmatic, Video, Social and Mobile channels and platforms
• Keep up‑to‑date on the market, platform updates and evolving best practices to support campaign optimisation and testing opportunities
• Support test‑and‑learn initiatives by helping set up experiments and tracking their performance, collaborating on recommendations with the Paid Media Lead
• Assess the performance of campaigns through timely reporting and analysis
• Maintain campaign data and performance toolkits alongside the Paid Media Lead, ensuring accurate tracking, regular reporting and documented learnings
• Work with Fan Engagement and Marketing teams on media campaigns and share performance trends that could provide valuable insights.
• Contribute to process improvements that enhance media performance and overall operational efficiency.

• Work with the Performance Marketing Executive to build out best in class campaign structures within Search, Programmatic and Social platforms.
• Monitor campaign performance and implement a testing framework (e.g. A/B testing, creative iterations) to continuously drive incremental value and learnings.
• Produce paid media reports, demonstrating strong analytical skills, as well as an ability to interpret results in light of the wider marcomms and business context

• Coach, develop and manage a Performance Marketing Executive
• Provide ongoing development and support for your direct report, including but not limited, regular 1:1s, appraisals, managing performance reviews, setting tangible objectives, addressing any performance issues, identifying and delivering on training gaps etc.
• Work alongside the Paid Media Lead for performance management

• Champion an inclusive environment where diversity is valued
• Advocate and promote SailGP Values and contribute to a positive culture
• Operate with a financially responsible mindset and strive for the commercial sustainability of SailGP
• Consider how each team action contributes to Better Sport, Better Planet

• Hands on, demonstrable…