Senior Attendee Marketing Executive

Overview

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This job will be based in our 240 Blackfriars office, London

Senior Attendee Marketing Executive

The Senior Attendee Marketing Executive will architect and execute comprehensive attendee acquisition campaigns in partnership with the Head of Attendee Marketing across our licensing events portfolio, with primary focus on Licensing Expo and Brand Licensing Europe. This role demands a strategic brand champion who translates market insights and audience intelligence into compelling, conversion-driven campaigns. You'll be responsible for ensuring brand consistency and positioning excellence while developing targeted messaging that resonates with distinct industry personas and drives measurable attendance growth.

• Develop and implement portfolio-wide attendee marketing campaign strategies to drive ticket sales and attendance across multiple events and wider campaign goals, established by Head of Attendee Marketing
• Responsible for ensuring channels within the control of the attendee marketing team are optimized, track conversions and engagement during the campaign
• Create and oversee event social media strategy, ensuring consistent brand voice while tailoring content to specific event audiences to maximize awareness and audience engagement
• Establish and manage strategic partnerships across BLE and Licensing to extend reach and create new attendee acquisition channels
• Work with the Head of Attendee Marketing to map and optimize the full customer journey from awareness to post-event engagement
• Identify and implement upsell opportunities for different ticket tiers and packages
• Develop messaging guidelines, tone of voice and copy with the Senior Creative Manager that consider audience personas and brand positioning. Copy should consider best practice across email, social media, website, and advertising
• Develop detailed audience personas and tailor marketing approaches to effectively reach each segment
• Analyze campaign performance and adjust strategies based on data insights
• Develop strategies that are applicable for both events, whilst considering geographic nuance
• Stay current with industry trends and marketing best practices to continuously improve campaign effectiveness
• Excellent collaboration with the event teams to ensure marketing accurately reflects event propositions and unique selling points
• Provide mentorship and direction to the Marketing Coordinator

Required Skills & Qualifications

• Proven experience in event marketing with a focus on attendee acquisition
• Exceptional copywriting skills with the ability to adapt tone and style for different audiences and channels
• Strong understanding of social media platforms and how to leverage them for event promotion
• Experience in developing and implementing multi-channel marketing campaigns
• Demonstrated ability to understand and communicate with different audience personas
• Knowledge of marketing analytics and performance measurement
• Strategic thinking with the ability to see both the big picture and…