Brand Partnerships Lead
Listed on 2026-01-23
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Marketing / Advertising / PR
Digital Marketing, Marketing Communications
Responsibilities
- Act as the face of Brand Partnerships across Tesco Media and Tesco teams, driving complex, fast‑paced campaigns.
- Own the end‑to‑end brand partnership process, managing large strategic campaigns and ensuring all required sign‑offs.
- Lead cross‑functional teams to deliver media firsts and award‑winning campaigns.
- Work closely with sales and hub leads to ensure response to briefs (RTBs) are realistic, viable and client‑ready.
- Support governance of the brand partnership process, preparing materials for working groups and aligning to Tesco’s customer calendar.
- Navigate Tesco stakeholders to ensure full alignment and visibility across all campaigns.
- Identify and refine internal processes and forums to improve efficiency and communication.
- Collaborate with campaign management, production and other teams to ensure seamless campaign delivery and drive process improvements.
- Own the Hub brand partnership area, keeping materials updated and leading training/feedback initiatives to support sales effectiveness.
- Manage the brand partnerships training framework, ensuring relevant, timely development and working with Marketing on external comms and awards.
- Project management experience with the ability to work with multiple stakeholders at various levels.
- Strong knowledge of retail media and how it can benefit brands.
- Proven organisation skills, ability to juggle multiple projects effectively at once.
- Ability to work in a fast‑moving team and be adaptable to change.
- A strong collaborator—showing evidence of managing conflicting agendas from multiple stakeholders in harmony.
- A proactive, solution‑finder who is results‑driven, self‑motivated and highly goal‑oriented.
- A consultative style with the ability to understand clients’ business needs and position solutions in a timely and personalised way.
London dunnhumby is the global leader in Customer Data Science, partnering with the world’s most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca‑Cola, Nestlé, Unilever and Metro.
Tesco Media is the ultimate media partner to brands. Built on unrivalled customer insight, it’s a media owner with soul, scale, and storytelling power. Tesco Media helps brands and agencies connect meaningfully with customers, drive creative effectiveness, and grow at the point of purchase. Through Tesco, the UK’s largest grocery retailer with over 24 million Clubcard households—representing nearly every home in the UK—Tesco Media offers brands an unparalleled view into the motivations and behaviours of the nation.
It is perfectly positioned to solve business’s greatest marketing challenges, unlocking growth by enabling brands to connect with customers in meaningful ways online, in‑store and via its off‑site partners, all while enhancing the shopping experience for its customers.
We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. Plus, a degree of personal flexibility you might not expect. Useful perks include flexible working hours and your birthday off. You’ll also benefit from an investment in cutting‑edge technology that reflects our global ambition. With a nimble, small‑business feel that gives you the freedom to play, experiment and learn.
We live diversity and inclusion every day with thriving networks such as dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive. We want everyone to have the opportunity to shine and perform at their best throughout our recruitment process. Please let us know how we can make this process work best for you. At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.
We believe that you will do your best at work if you have a work/life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.
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