Senior Campaign Planner

This job is with JCDecaux, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. The JCDecaux story started more than 50 years ago, when founder Jean‑Claude Decaux had an idea that transformed cities across the world: to provide and maintain bus shelters free of charge, paid for by the advertising posters displayed on them.

Today, JCDecaux media reaches millions of people every day with products and services that enhance people's lives, spark conversation and brighten cityscapes. Sustainability is at the heart of JCDecaux's activities, with a commitment to achieve economic growth while respecting people and the environment.

JCDecaux is a brand‑first digital media company at the forefront of the public and private two‑screen future. The business provides a powerful advertising environment for clients where accountability, measurability, viewability, brand safety and sustainability are paramount across airport, rail, retail and roadside channels.

We're committed to making JCDecaux a great place to work, where everyone understands their individual roles and the important contribution each makes to our collective success. We work within a 'One Team' culture with continuous learning where, ultimately, we can see the positive impact we have within the media industry overall.

It's a truly exciting time to be part of JCDecaux UK, and the Commercial team is central to the business's future growth strategy. We always put our customers first, empowering them with the knowledge of Out‑of‑Home media's public screen that will help them achieve their objectives, and grow the Out‑of‑Home medium overall.

The Business Growth team's mission is to empower direct clients, SMEs, start‑ups and independent agencies with the knowledge that helps them succeed. The team drives JCDecaux growth through programmes designed to maximise incremental revenue opportunities, both from businesses that do not procure through OOH specialist agencies and through all other routes to market. The team has a clear vision to grow and develop relationships with advertisers, taking the benefits of partnering with JCDecaux to C‑suite level across a wide range of advertiser categories, messages and objectives, and working together for the benefit of all parties.

Purpose

To create real value for clients through the power of the public screen: listen to customers questions, needs and business objectives, and demonstrate to them that OOH is a trusted and responsible channel choice that answers those questions, meeting their needs. Educate customers to give them the knowledge to confidently use OOH, knowing it is a trusted media channel. Understand and eulogise on the priming effect on other channels OOH has and understand the role that OOH has to play in the cookie‑less future.

Choose to care about the success of our clients, taking a test and learn approach to allow clients to fully trust in our media.

Applies knowledge and experience of Out of Home, Digital Out of Home and the wider media landscape to provide analysis of market trends, to adapt Business Growth team strategy to leverage findings, advising on competition and new revenue streams.

• Support The Campaign Planning Partner on developing higher value client proposals and plans on behalf of the Business Growth Development Managers.
• Typically working on campaigns with an investment value of £100K and upwards, or where a plan has a high level of complexity and greater insight requirements; producing strategic plans across both New Business pitches and established Client Partnerships, to help drive new revenues and develop and grow the existing client base.
• Working predominantly with The Nurture team, whilst also working with a One Team attitude across the wider Business Growth Programmes, Category and Commercial Direct teams. It is expected that 75% of the Senior Strategic Planner's time will be spent on Nurture business, planning strategic campaigns for Tech Start‑Up and more general Start‑Up brands. Other brands worked on across the wider team will…