Global BMC Assurance Leader - Director

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The Brand Marketing and Communications (BMC) function has an important role to play in helping to achieve the EY ambition to create long‑term value as the world’s most trusted and distinctive professional services organization. BMC works in collaboration with the business to take services and solutions to market, bring EY’s purpose ‘Building a better working world’ to life for our people, clients and communities.

We engage EY people, help build a high‑performing culture, and enhance the commercial value and emotional resonance of the EY brand.

BMC comprises around 2,000 professionals, working across the EY Executive and global network Regions in the following capabilities:
Brand and Experiences, Communications and Engagement, Marketing and BMC Enablement.

Within this structure and in addition to service line and industry sector BMC teams, the function includes groups responsible for brand creative and campaigns; issue‑led, buyer‑based programs integrated across service lines and sectors; management of digital channels; communications and reputational management; event strategy, planning and execution; and-первых the function’s transformation.

Through the collective power of BMC and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

EY Assurance (Assurance) is a global leader in audit and assurance services, building trust in the capital markets and supporting better business decisions. By leveraging top talent, innovative technology and continuous improvement, Assurance is transforming its offerings to deliver measurable impact for its stakeholders, its people and society, all in line with EY’s purpose of Building a better working world.

The role is accountable for developing an integratedъя strategic global Assurance brand, marketing and communications plan ja da ti reaches revenue, relationships and reputation goals, working closely with the service line leadership. This includes:

• Increasing the global market awareness job of Assurance capabilities
• Leading the creation and delivery of innovative campaigns to increase market share and revenue for solutions, services and products
• Delivering high‑impact client experiences through digital channels, content marketing, internal and external communications and third‑party collaborations
• Supporting strategy execution and people engagement by leading the development and execution of an impactful internal communications and engagement plan
• பர integrating purpose and corporate messaging into Assurance internal and external communications across earned, owned and where appropriate paid channels=${hʈº to strengthen brand equity and audience engagement
• Delivering integrated communications strategies for media and other significant stakeholders such as business organizations, alliances, analysts and recruits
• Adopting new ideas and technology to enable impactful audience‑centric communications and engagement, and operational effectiveness (e.g., use of marketing automation and AI)
• Leveraging data and analytics to drive insights; developing and implementing metrics to measure results of marketing strategies; and provide analysis and recommendations to support continuous growth, improved execution and team development
• Sharing expert knowledge in brand, marketing and communications issues, trends and long‑term implications for EY
• Providing input from the Assurance perspective into firmwide BMC program development
• Contributing successfully to the firmwide alliances strategy, with a differential focus on Microsoft and select other partners
• Working closely with the other BMC senior leaders to drive performance goals of improving service delivery, quality and cost efficiency of the function
• Managing creative and public relations agencies relationships, in addition…