Head of Brand & Content Marketing – Ads EMEA

Position Summary

Why join our team? Samsung Ads is a division of Samsung’s media & services business that harnesses data, technology and scale to create seamless advertising experiences for brands. We deliver high‑impact, targeted advertising solutions that enable brands to reach audiences in the moments that matter. Samsung Ads is where technology meets creativity to deliver advertising experiences that captivate and inspire. Samsung Ads won AdAge Best Place to work in 2020 and was awarded the IPA’s People First Promise badge of honour in 2025.

Launched in 2015, Samsung Ads has offices in the UK, Germany, France, Italy, Spain, US, Australia, New Zealand, India, Brazil & Mexico and South Korea.

The European Strategic Marketing team at Samsung Ads drives the narrative and market presence of one of the most innovative players in the connected TV advertising space. Sitting at the intersection of data, technology, and creativity, the team shapes how Samsung Ads tells its story to customers, partners, and the broader industry. We collaborate across markets to deliver cohesive, insight‑led marketing programs that elevate our brand and accelerate business growth in a rapidly evolving media landscape.

As the Head of Brand & Content Marketing, you’ll play a central role in defining and executing Samsung Ads’ brand and content strategy across Europe. You’ll oversee key functional areas including content creation and execution, brand positioning, media management, CRM and lead management, as well as the Samsung Ads website. This role is ideal for a creative strategist who thrives on turning ideas into impactful campaigns and is comfortable balancing big‑picture thinking with day‑to‑day delivery.

Content Strategy and Execution – Develop and lead the overarching content strategy – from flagship whitepapers to case studies, thought leadership, and social campaigns. Own messaging, content creation, and channel execution across all owned and paid platforms to ensure brand and business objectives are achieved.

Brand Positioning – Collaborate closely with Product Marketing to align the Samsung Ads brand narrative with go‑to‑market product launches. Ensure our core positioning pillars are consistently reflected across all marketing communications and campaigns.

Media Management – Plan, activate, and oversee the execution of all owned and paid media initiatives. Optimize channel performance and creative delivery to enhance engagement and brand impact.

CRM & Lead Management – Lead all ROI measurement across Strategic Marketing, managing and optimizing CRM systems and lead management processes. Partner cross‑functionally to capture and assess marketing touchpoints and collaborate with Sales to convert leads into qualified opportunities. Own training, analytics, and reporting within this area.

Website Management – Take full ownership of the Samsung Ads Europe website, ensuring it remains current, optimized, and aligned to business goals. Partner with internal teams to drive performance, content updates, and continuous improvements that enhance user experience and deliver measurable results.

• Provide clarity on strategy, team purpose & value and define the key areas of focus and direction.
• Support the development of your team through regular mentoring, coaching and feedback, 1:1s and on the job learning opportunities.
• Role model inclusion for your team to build trust and psychological safety.
• Ensure communication with your team is a core focus area including cascade of information from LT’s and relevant business updates.
• Manage the onboarding, offboarding process and the entirety of the colleague lifecycle process for all team members.
• Handle all annual people management cycles such as goal setting, evaluation and salary reviews to a high quality and in a timely manner.
• To be accountable for ensuring your team are compliant with company processes and procedures; such as compliance, meeting mandatory business cyclical deadlines, and understanding the company values.

• Shown marketing…