Senior Product Marketing Manager

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust , we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.

It’s an exciting time at Flo! With a number of feature improvements and developments recently released or on the horizon, we’re looking for a Senior Product Marketing Manager who can help us bring strong marketing skills and experience into a fast‑moving, product‑led environment.

A data‑driven, stakeholder‑focused and entrepreneurial mindset is critical to success in this role. You’ll be responsible for figuring out how to build the role of Product Marketing in the product development process, ensuring that marketing thinking is embedded into how we build, communicate, and deliver value to our 70 + million users. Sitting within our User Centric Stream and working closely with Product, Medical, User Research, Growth, and Brand teams, you’ll help shape how users discover, understand, and engage with Flo’s features.

Success in this role depends on your ability to bring the voice of the user into product decisions, use data and testing to refine positioning and messaging, and navigate complex stakeholder dynamics with confidence. You’re someone who thrives in fast‑paced environments, can pivot quickly between projects, and is always ready to roll up your sleeves to make things happen.

Must have:

• 5+ years experience as a Product Marketing Manager in B2C app‑based software products within health‑tech or digital health
• Experience working in Product‑led environments, where features and development are driven by user needs and Product team priorities.
• A strong Marketing toolkit—you know how to craft compelling messaging, plan campaigns, and translate user insights into action.
• Proven ability to use data and testing to inform and improve your work.
• Comfortable working with and influencing diverse, opinionated stakeholders across Product, Engineering, Medical, and Marketing.
• Highly adaptable, with a can‑do mindset—you’re quick to pick up new projects and thrive in ambiguity.
• Comfortable working with senior stakeholders
• Strong communication and organisational skills, with CEFR C2‑level English.
• Independent, hands‑on, and motivated to make an impact.

Nice to have:

• Familiarity with the female health & wellness space, or strong interest in supporting women’s health and wellbeing.

You'll be responsible for:

• Establishing the role of Product Marketing in the Health team by embedding yourself fully in your Product team, building strong relationships with the Product Managers and acting as an ambassador for marketing in the Product organisation
• Bringing a marketing mindset to product development, helping teams think about positioning, value articulation and revenue modeling from the earliest stages of feature development.
• Ensuring clear, consistent communications between the Product and Marketing teams
• Designing and running data‑driven tests to learn what resonates with users and refining messaging and value propositions accordingly.
• Creating clear processes in an ambiguous environment
• Positioning and growing new and priority features and user journeys like Peri‑menopause, Flo for Partners, and Flo for Teens in close collaboration with Product and UX teams.
• Developing internal go‑to‑market plans that increase adoption of key features, ensuring users understand what…