Social Collabs Manager

Join to apply for the Social Collabs Manager role at Swan Analytical USA
.

We are evolving an underdeveloped workstream focused on driving organic, incremental growth on social platforms through strategic collaborations with creators. Focusing primarily on Tik Tok, this role will play a critical part in identifying trending content early, initiating creator‑led brand content, and helping shape a scalable governance model starting with a UK & US‑based pilot and expanding globally. If you’re a Tik Tok and social addict who can recognise trends early and translate them into authentic, culturally relevant brand work, this role is for you.

• Trend Spotting & Activation:
  Monitor early‑stage viral Tik Tok content and convert emerging trends into brand‑led campaigns, leveraging our distinctive brand assets (e.g., visually compelling products, logo, packaging).
• Partnerships Management:
  Build and maintain long‑term relationships with Tik Tok creators and high‑influence creators. Develop and execute strategies to promote brand campaigns among mid‑tier creators at scale, ensuring alignment with campaign goals and brand voice.
• Internal integration:
  Collaborate with the social team, culture, paid media teams and wider marketing to create integrated moments when you see successful content.
• Campaign Execution:
  Lead or contribute to Tik Tok campaigns with a proven track record of success. Experience may come from in‑house brand teams or agencies. Agency candidates must have owned the full execution process, not just creative ideation or talent outreach.
• Negotiation & Contracting:
  Lead the negotiation of partnership terms, compensation, deliverables, usage rights, and contractual agreements with creators and their representatives, ensuring mutually beneficial outcomes.
• Budget Management:
  Manage and allocate partnership budgets effectively, ensuring efficient spend and maximum return.
• Regional Management:
  Translate successful case studies from test markets (UK & US) to give guardrails and guidelines to regional teams for local language cultures and social handles (main language examples – German, Japanese, Spanish). Be confident managing regional teams’ delivery and providing constructive feedback.

• Strong experience in social media, influencer marketing, or digital content partnerships with a focus on Tik Tok.
• Tech background is not necessary – experience in beauty, fashion and lifestyle is welcomed.
• Clear case studies of success in launching or managing viral Tik Tok campaigns.
• Strong network or understanding of the Tik Tok creator ecosystem, from VIPs to micro and mid‑tier influencers.
• Excellent project management, communication, and negotiation skills.
• Experience working cross‑functionally with brand, creative, and commercial teams.
• Agile mindset with a test‑and‑learn approach; ability to scale ideas from pilot to global rollout.
• Experience managing influencer relationships with commercial incentives or product‑based value exchanges.
• Experience working with celebrities or brand ambassadors is a strong advantage.
• Understanding of Tik Tok’s algorithm, trends, and platform‑specific best practices.
• Proven success on Tik Tok; for an agency, you must have done the full end‑to‑end work, not just creative outsourcing or VIP outreach.

• A chance to shape the voice of one of the most exciting tech brands.
• Fast‑paced and creative environment with global reach.
• A culture that values curiosity, creativity, and doing things differently.
• A commitment to building a diverse, inclusive, and welcoming workplace for all.

We are an equal opportunity employer and will always promote a more diverse and inclusive environment. We are committed to being a welcome employer for all candidates.