Affiliate & Partnerships Manager

About Numan

Founded in 2018, we’ve already grown to be a 200+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.

Numan is transforming health: we’ve built a cutting‑edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.

To deliver on our transformative mission, we are guided by our 5 company values:

• Patients first.
• Learn Fast.
• Own the quality.
• Succeed together.
• Care deeply.

Backed by top‑tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!

We’re looking for an Affiliate & Partnerships Manager to drive growth across one of Numan’s most exciting marketing channels.

You will build and manage a high-performing ecosystem of affiliates and brand partners, executing smart, data-driven strategies that balance performance with brand impact.

While also turning partnerships into a growth engine, leading negotiations, optimising performance, and uncovering new opportunities that push the Numan brand forward.

• Owning and executing the Affiliate & Partnerships strategy, ensuring alignment with overall marketing and business growth objectives.
• Planning, managing, and optimising the affiliate and partnerships budget to achieve growth and ROI targets.
• Scaling existing partner campaigns to maximise performance and efficiency.
• Collaborating with external agencies and affiliate networks to manage day-to-day operations, optimise campaigns, and enhance partnership results.
• Identifying, recruiting, and building a strong pipeline of high-performing affiliates and strategic brand partners across multiple verticals.
• Leading negotiations on partnership terms, commission structures, and promotional opportunities.
• Designing commercial propositions and financial models to evaluate and maximise deal profitability.
• Planning, launching, and monitoring full-funnel co-branded campaigns with partner brands, ensuring seamless integration into the broader marketing mix.
• Staying ahead of market trends by identifying and testing new, scalable growth opportunities within the partnership ecosystem.

• Significant experience in Partnerships or Affiliate Marketing within large D2C brands. Experience in med-tech is a plus.
• A strong new-business mindset with a proven ability to negotiate and close complex, high-value deals.
• Solid understanding of the UK affiliate and partnerships landscape, including key industry players.
• Hands‑on experience managing diverse partnership models (CPA, CPA + flat fee, revenue share, barter).
• Strong commercial acumen with experience managing seven‑figure budgets and making ROI‑driven decisions.
• Experience building financial models to evaluate campaign and partnership profitability.
• Proven track record in building and managing partner pipelines, evaluating deals, lead outreach, negotiations, and onboarding high‑impact partners.
• Experience working with affiliate networks (e.g., Partnerize, Impact, Awin) and analytics platforms (e.g., Looker).
• Demonstrated success in developing and managing full‑funnel partnership campaigns aligned with acquisition, awareness, or retention objectives.
• Excellent communication and relationship‑building skills with internal and external stakeholders.
• A strategic and analytical mindset with a passion for solving complex problems and optimising performance.
• Practical experience identifying and resolving tracking or technical issues within affiliate programs.
• Curiosity and enthusiasm for leveraging AI‑driven solutions to optimise processes, enhance performance, and drive innovation.

• A strong partner network across the UK affiliate and partnerships industry.
• Hands‑on experience with AI‑driven marketing tools or custom automation stacks.
• Experience in Brand Partnerships and aligning partnership campaigns with brand identity and tone.

• Share options.
• 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
• Health…