Marketing Manager, Europe

About the Company

World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.

This role sits in the Marketing team and works closely with the regional Market Operations team. The Marketing team has been tasked with overseeing and executing brand, marketing and creative for the World, World Foundation and Tools for Humanity brands.

The Marketing Manager, Central Europe is responsible for developing and executing a regional marketing strategy and plan to increase brand awareness, positive sentiment and drive app downloads and sign-ups. World is a ground up movement, and this role works to make World welcoming, relatable and inspiring.

The ideal candidate is a full-stack brand‑led marketer, self‑directed, intrinsically motivated to work hard, creatively strong and deeply experienced in marketing strategy, omnichannel planning and project management, reporting and measurement and managing creative development. Candidate requires top tier communication, influence and relationship building skills enabling them to get things done fast and at a high creative and executional standard.

This role is deeply involved with strategic and operational priorities in Central Europe, and collaborates with many cross‑functional teams, from field and retail operations and real estate, to product, legal, policy and communications.

• Create, develop and implement a comprehensive marketing strategy, omnichannel plan and roadmap which captures locally relevant insights, tangible go‑to‑market strategies, OKR setting and measurement plans.
• Be brand‑led, maintaining the World creative standard and strategic integrity in every execution and acting as regional brand manager.
• Project manage with a close attention to detail and obsession with execution.
• Measure and report successes and learnings with marketing and finance stakeholders.
• Drive awareness and positive brand sentiment that inspires app downloads and Orb sign‑ups.
• Partner with Regional General Manager and other cross‑functional stakeholders (product, legal, comms, policy, etc.) to drive the development, execution and continuous improvement of World’s expansion strategy, including partnerships.
• Connect global and local efforts by aligning global visions with local marketing strategy and plan and sharing findings from regional teams to advise global strategies.
• Collaborate with diverse vendors and internal specialists to get projects developed, designed, reviewed and deployed at a high creative standard.

• 7+ years of relevant experience in brand marketing, creative strategy, or related fields, ideally in a fast‑growing, brand‑led organization.
• Strong creative instinct, can manage the local brand and ensure a high creative standard across the US, enabling quick decision‑making and autonomous execution.
• Adaptable, resilient and ready to work with high agency, learn new things and innovate – takes extreme ownership to get things done with high impact.
• Interdisciplinary skillset enables faster execution.
• Navigate through complexity and ambiguity to achieve results – creates own roadmap with input from trusted parties.
• Top‑tier communicator and relationship builder – pulls together diverse individuals with different interests to drive outcomes.
• Solid track record of achievement (e.g., worked in a top‑tier company/startup, quickly assumed responsibilities or impacted results).
• Strong understanding of local culture, communities and best ways to reach them.
• Fully fluent in English and has European Union work authorization.
• Experiences in copywriting, web design & development, graphic design, video editing, photography, digital marketing, SEO, service or UI/UX design are valuable.
• Ready and excited to collaborate in‑office 5 days/week.
• Love to travel, ready to be on the road across Central Europe up to 40% of capacity to evaluate and improve retail operations and execute local campaigns and activations.

Mid‑Senior level

Full‑time

Marketing and Sales

Technology, Information and Internet

Location:

London, United Kingdom