Marketing Analytics & Insights Manager

Job description

Founded in 1882, Tottenham Hotspur Football Club is an English Premier League Club, based in North London.

Led by the late great Bill Nicholson, the Club became the first in England to win the League and FA Cup Double in 1961, and the first in the UK to win a European Trophy two years later. Spurs has since been home to some of the game’s great entertainers, including Jimmy Greaves, Glenn Hoddle, Paul Gascoigne, David Ginola, Gareth Bale, Heung-Min Son and Harry Kane.

In April 2019, the Club opened an iconic new stadium that sits at the heart of a £1billion sport-led regeneration of North Tottenham. The stadium is the largest football club stadium in London and is a multi-use venue with the ability to host a variety of events 365 days a year, including NFL, boxing, rugby, concerts, and other major events, plus visitor attractions including Stadium Tours and the Dare Skywalk.

The stadium development scheme has to date created more than 4,000 new jobs for local people, with circa £300m pumped into the local economy each year.

Tottenham Hotspur has:

• A clear strategy to develop talent from within its Academy, showcased by a strong track record of Academy players graduating to the first-team squad.
• A £100m state-of-the-art Training Centre that supports the Club’s ambition to attract, develop and retain the best talent.
• Commercial partnerships with globally-recognised brands including AIA Group Limited (AIA), one of the world's leading providers of life insurance services, and Nike, the world’s leading sports footwear and apparel company.
• A commitment to minimizing its environmental impact across Club operations, being named as the greenest in the Premier League for the past three years. Tottenham Hotspur is a signatory of the UN Sports for Climate Action Framework, committing to halve carbon emissions by 2030 and become net zero carbon by 2040.
• An award-winning Foundation that is renowned for creating opportunities to help enhance the lives of people in its local community through education, employment, health and social inclusion programmes.

JOB PURPOSE

Tottenham Hotspur is looking for a Marketing Analytics & Insights Manager to join its Digital & Growth Marketing team. Our mission is to discover, engage and grow our Spurs supporters around the world. We seek a highly self-directed individual who is ready for the challenge of evolving the Club’s marketing analytics & insights capability. You will have the opportunity to directly impact the way we interact with and think about data and define and apply marketing metrics, measurement methods and experimentation to power data-driven and innovative campaign & growth decisions.

You will work closely with our team, Commercial Marketing Managers and Digital Product Team to identify and execute on growth opportunities. You are on the bleeding edge of marketing analytics and insights and are passionate about marketing and measurement. You have a deep understanding of data infrastructure, with hands-on experience leveraging insights to drive growth.

You will inform data driven decision making and ensure that the Club has the insights it needs to make insights led decisions. You ll be influencing our marketing analytics strategy and will be expected to put your talent and passion for turning complex data into actionable business decisions in a fast-paced environment where data, marketing, and product intersect with the pitch.

We are building a data-centric culture that will enable your work to deeply influence the Club and help ensure we achieve our full potential as a world-class Growth Marketing machine.

• Help develop a culture of data-informed decision making across the Club
• Report on essential metrics for marketing performance and analyse trends and product launches
• Define and advocate metrics to track product health and implement solutions to tackle specific challenges.
• Partner with the Growth, Commercial Marketing, and Product teams to build out our core experimentation and measurement frameworks
• Produce automated tools and dashboards to facilitate Club-wide awareness and understanding of key metrics and experiment results.
• Conduct…