Product Led Growth Manager

Product-Led Growth Manager – Go Henry

Join GoHenry, a UK‑based fintech company that empowers families with engaging money‑management tools and a seamless product experience. GoHenry has grown to more than 6 million members across 5 countries and is expanding its footprint in Europe and the US.

• Lead App Store Optimization (ASO) for Apple and Google Play to maximize organic downloads and overall visibility.
• Design, execute, and analyze A/B and multivariate tests across web and mobile conversion flows from landing pages to sign‑up to improve acquisition efficiency.
• Identify and implement product‑led growth (PLG) initiatives—such as referral loops and viral mechanics—to acquire and activate new customers.
• Partner with Product, Marketing, Engineering, and Growth teams to plant and measure experiments across the app onboarding flow.
• Analyze funnel performance, identify drop‑off points, and translate insights into actionable product and marketing initiatives.
• Collaborate with Lifecycle and Paid teams to align growth experiments with paid acquisition and retention strategies.
• Prioritize and launch experiments with cross‑functional teams to drive measurable growth and align with business objectives.

• 3+ years of growth‑focused experience with strong emphasis on ASO and conversion rate optimization.
• Proven record of designing and executing A/B tests that achieved significant, measurable growth in acquisition or conversion rates.
• Experience working cross‑functionally with Product and Engineering to design and measure technical experiments.
• Expertise analysing large datasets with tools such as Google Analytics, Amplitude or similar platforms to derive actionable insights.
• Deep understanding of mobile and web acquisition channels and levers of product‑led growth.
• Exceptional project‑management skills and ability to deliver cross‑functional projects to completion.
• Drive to deliver game‑changing products and precision in execution.
• Belief that your work is tied to your life's mission.

• Work‑from‑Home, Office or hybrid via GoFlex.
• Birthday day off.
• 25 days annual leave plus 8 UK bank holidays.
• Workplace pension plan.
• Induction & onboarding program with ongoing learning and development.
• Health coverage options (Bupa Health Cash Plan or Bupa Private Medical).
• Death in service – 4× annual salary from month 1.
• Well‑being support platforms.
• Family‑friendly leave policies.
• Enhanced maternity leave – 20 weeks full basic pay after 2 years and 26 weeks full basic pay after 3 years.
• Paternity leave – 4 weeks full pay after probation.
• Salary sacrifice options.

We aim to help every kid be smart with money, creating generations of independent, confident young adults. Our prepaid debit card and app give children the tools to spend, save, earn, and give, while built‑in controls give parents peace of mind.

GoHenry is an equal‑opportunity employer and fosters a diverse & inclusive workplace. Individuals seeking employment are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

Seniority level:
Mid‑Senior.

Employment type:

Full‑time. Job function:
Marketing and Sales.