Email + CRM Marketing Manager - Mid-size Media Corporation

Email + CRM Marketing Manager - Mid-size Media Corporation

Job Sector

Marketing / PR / Product Management

Contract Type

Permanent

Location

5 days a week from Central London

Up to £55k basic plus benefits

Job Reference

Media

IQ-MX5-21

Do you have strong email marketing experience?

Do you know how to utilise Salesforce for marketing?

Want to take ownership of the marketing for a mid-size fast growing media company?

If yes, please read on...

The Company

Mid-size media company which on the one hand has sales teams who sell advertising solutions, and on the other hand, has a media planning/buying agency division.

The Role of Email + CRM Marketing Manager

• Devise and manage the entire email and CRM (salesforce) marketing strategy that is in-line with business goals
• Create audience segments and run highly personalised email campaigns
• Run lead nurturing activities to drive conversions
• Work cross functionally to ensure email and Salesforce helps meet different business objectives
• Ensure email campaigns adhere to industry standards and are in-line with regulatory compliances
• Track key campaign metrics and report their impact on business performance
• Manage end-to-end email campaigns
• Write compelling copy and calls-to-action to drive conversions
• Experiment and run A/B or multivariate tests to optimise campaign performance

Requirements for this Email + CRM Marketing Manager position

• Hands-on experience with Mailchimp or similar + experience of utilising Salesforce
• Experience of creating and executing lead nurture and activation campaigns, setting Salesforce strategy
• Understanding of lead generation, design tools, content management systems (CMS), and Google analytics
• Debugging skills to identify deliverability issues and correct them
• Great copywriting and communication skills
• HTML/CSS knowledge preferred but not essential
• Strong analytical skills to interpret meaning from campaign metrics

Please note that you will be required to work from their London offices 5 days a week (at least to begin with).

If you think that you could be the Email + CRM Marketing Manager our client is looking for, please apply