Email Marketing Executive

Job Details

Vacancy Name:
Email Marketing Executive

Vacancy Number: VN2331

Location:

City London

Employment Type:

Permanent

Discover the LMP Group:
Inspiring Ambition Across the UK. At the LMP Group, we are driven by a singular mission: to inspire ambition. Our three distinct companies – LMP Education, Inspire ATA, and LMP Action – work together to create a profound educational and social impact throughout the UK, fostering positive and sustainable development through collaboration. Since our founding in 2004, we've grown into a dynamic team of over 180 dedicated professionals committed to making a difference.

Recognised Excellence:
Best Companies 2 Star 'Outstanding to Work For' award 2022;
Named among the Top 100 mid‑sized companies to work for in the UK and the Top 50 in London;
Best Training Provider 2024/25 and Best Apprenticeship Employer 2024/25 at the Rate My Apprenticeship  awards;
Recruiter of the Year 2024 as part of the Education Investor Awards.

We proudly hold several prestigious certifications, including Disability Confident Employer, Investors in People Gold, Leaders in Safeguarding Gold, Cyber Essentials, and Living Wage Employer.

Join us on our mission to empower others to achieve their fullest potential. Whether you're looking to advance your education, enhance your career, or collaborate on meaningful initiatives, we invite you to join us in inspiring ambition.

As our Email Marketing Executive, you’ll play a key role in engaging learners, employers, and partners through targeted and impactful email campaigns. Working within our in‑house marketing team, you’ll be responsible for creating, managing, and optimising email journeys that promote our apprenticeship programmes, professional training courses, school projects, and employer services.

You’ll use Hub Spot and other leading email platforms to design campaigns that drive awareness, nurture leads, and support learner engagement from initial enquiry through to enrolment and beyond. This hands‑on role combines creativity, data analysis, and marketing automation to deliver measurable results.

You’ll collaborate across marketing, sales, and operations to ensure our email communications are on‑brand, compliant, and aligned with wider business objectives. From A/B testing and segmentation to content personalisation and reporting, you’ll use data‑driven insights to continuously improve performance and enhance the learner and employer experience.

Reporting to the LMP Head of Marketing, this role also involves liaising with SEG marketing and Hub Spot teams.

• Plan, create, and deliver engaging email marketing campaigns that drive course enquiries, enrolments, and engagement.
• Oversee and optimise the use of Hub Spot daily for the three LMP brands.
• Manage email workflows and automation within Hub Spot, Campus, Hootsuite, or similar CRM/marketing automation platforms.
• Develop and segment contact lists to target key audiences effectively.
• Create, proofread, and test email content to ensure high quality, accuracy, and brand consistency.
• Monitor campaign performance, analyse key metrics (open rate, CTR, conversions), and produce regular reports.
• Implement A/B testing and data‑driven improvements to enhance campaign results.
• Collaborate with design, content, and digital teams to ensure alignment across channels.
• Manage social media scheduling and engagement using Hootsuite (or equivalent platform).
• Support lead nurturing, re‑engagement, and learner retention campaigns.
• Stay up to date with email marketing best practices, GDPR compliance and industry trends.
• Support Hub Spot Sales Hub CRM growth and integration via email marketing and campaigns.

• Proven experience in email marketing, preferably within the education, training, or B2B sector.
• Proficiency in at least one of the following platforms:
  Hub Spot, Dot Digital, or Hootsuite.
• Strong understanding of CRM systems, marketing automation and data segmentation.
• Excellent written communication skills and attention to detail.
• Analytical mindset with the ability to interpret campaign performance data.
• Knowledge of email deliverability, HTML…