Performance Marketing Manager

About the team

We’re seeking a self-starting, creative, and data-driven individual for the role of Marketing Specialist for Turo UK. This role is a generalist marketing position, where you'll play a pivotal part in growing our customer base in the UK, managing marketing initiatives that span PR, Brand, Acquisition, and Engagement.

The ideal candidate has a keen eye for creative execution, loves experimentation, and is comfortable with numbers and data. This role presents a fantastic opportunity for an eager marketer to make an immediate impact from day one.

• Plan and execute paid user acquisition campaigns across a diverse channel portfolio, including paid social and OTAs, affiliates & influencers.
• Work cross-functionally with our local and global content and design teams to deliver exceptional content marketing campaigns that help tell the Turo story and drive brand awareness.
• Conduct regular testing to identify best-performing content, creative, copy, and landing pages to maximize acquisition efforts.
• Work closely with our PR agency to lead always-on media relations, including creating holistic communications plans, drafting media documents, managing press outreach, coordinating press events and interviews, overseeing PR and social media tracking, and building media and influencer lists.
• Utilise web analytics and attribution platforms to measure and lift performance.

• 4+ years of marketing experience, ideally for an early-stage tech company
• Bachelor’s Degree in a related field (business/marketing)
• A builder mentality:
  You act like an owner, roll your sleeves up, have a bias towards action, and build with passion.
• Experimental:
  You have an inherent desire for experimentation, testing, and learning across all activities to drive world-class performance.
• Creative:
  You have excellent creativity, a sense of visual design, and the ability to produce compelling copy, with great attention to detail.
• Data-driven:
  You understand how to evaluate the performance of campaigns, and you’re comfortable with conducting data analyses and using metrics to drive business results.
• Highly collaborative:
  You should work well with others in how you seek challenges and implement solutions.
• Thrives in a dynamic startup environment:
  You’ll have guidance when you need it, but you’re also goal-oriented and can execute without close supervision.
• Positive mental attitude:
  High energy, high integrity, enthusiastic, down‑earth, pioneering, with a sense of humor and commitment to our mission.
• Experience with self-serve ad platforms (Meta, Tik Tok, etc.) and third-party analytics platforms (GA4, etc.)
• You are detail‑oriented, self-motivated, and curious about testing new channels.
• Experience with A/B testing and optimization
• Familiarity with or ability to quickly learn web/marketing analytics tools (e.g., Google Analytics, Apps Flyer, Looker)
• Strong communication & collaboration skills
• Ability to function well in a high‑paced environment.
• Proficient with Google Suite or related software.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem‑solving skills.
• Demonstrates Turo’s values through work product and within day‑to‑day team interactions.

• Competitive salary, equity, benefits, and perks for all full‑time employees
• Employer‑paid medical, dental, and vision insurance (Country specific)
• Retirement employer match
• Learning & Development stipend to invest in your professional development
• Turo host matching program
• Turo travel credit
• Cell phone and internet stipend
• Paid time off to relax and recharge
• Paid holidays, volunteer time off, and parental leave
• For those who are in the office full‑time or hybrid we have in‑office lunch, office snacks, and fun activities

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award‑winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for…