Director, Communications - EMEA

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

Samsara’s IoT solution, which includes technologies for fleets ranging from GPS tracking to route optimization and AI-powered dash cameras, is being adopted by thousands of new customers every quarter. We are seeking a dynamic communications leader in EMEA to help accelerate the adoption of our technology by the market and establish Samsara’s position as the leader in connected fleets.

We are looking for a highly motivated person with a talent for crafting narratives, executing integrated communications, partnering with executives, and developing full-spectrum communications (PESO and Employee) strategies in a complex and rapidly growing organization. If that sounds exciting, we’d love to talk to you!

In this role, you’ll lead the EMEA Communications team responsible for defining and enhancing the Samsara brand. You will focus on the following:

• Build and execute a brand communications strategy inclusive of external and internal communications and talent brand
• Drive employee engagement through creating and executing on a compelling employee communications strategy
• Raise Samsara’s profile through creative storytelling and effective communications outreach
• Directly lead and grow the EMEA communications team to be a best-in-class team within Samsara, exemplifying our culture and working through our operating principles.

This is a high profile role that will require cross-functional collaboration across the EMEA leadership team, along with EMEA Sales, Global Communications and Marketing team, Legal, Product, and our C-suite executive team.

• External Communications: (Paid/Earned/Owned/Social)
  • Storytelling - Craft inspiring and empowering narratives that align to the buyer’s journey, resonate with the public, and elevate our customers.
  • Program Management - Development of communication programs to promote Samsara’s products and services, and plan and execute compelling PR initiatives in line with marketing campaigns and objectives.
  • PR & AR - Lead the UK&I, FR, DACH regional public relations, analyst relations, and media influencer programs, including regular outreach for relationship building, news-focused communications, and targeted activities to accelerate our efforts. Cultivate new relationships and build on existing relationships with journalists, analysts, thought-leaders and influencers.
  • PESO Editorial calendar - Maintain and evolve a full scope editorial calendar that provides a drumbeat of proactive announcements, ensuring we’re speaking to our key stakeholder groups on a consistent basis across Paid, Earned, Owned, Social Media
  • Integrated Marketing - Ability to work cross functionally across all teams to drive sales growth through marketing.
  • Partnership - Partner with stakeholders to help lead crisis preparedness activities to develop communications strategies to employees, and craft public communications.
• Customer Storytelling / Marketing
  • Craft high-quality customer stories: Drive the team and programme to create compelling, authentic customer assets to enable Sales, Marketing and Customer teams to run campaigns rooted in the customer voice; create…