Digital PR Director

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever‑complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top‑line growth for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best‑in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best‑in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, Tik Tok and Verizon.

As Digital PR Associate Director, you’ll lead the development of insight‑driven digital PR and link acquisition strategies that are rooted in data and designed to deliver measurable business impact. You’ll combine creativity with analytical thinking to identify opportunities, shape campaigns, and ensure our clients’ digital presence grows in both authority and visibility.

Your day‑to‑day tasks will be varied, including tasks such as interrogating data sources (such as search data, competitor analysis, consumer insights, media landscapes) to identify opportunities and inform campaign strategy. You will translate campaign results into clear business outcomes, tying digital PR activity to SEO and wider marketing goals. You’ll also champion data‑led decision making across the team, ensuring campaigns are measurable, repeatable, and scalable.

This will include content and campaign ideation, client communication, team workflow management, planning and delivery QA/QC, and training.

We are looking for someone who has a strong understanding of the digital ecosystem and has worked across global or multi‑market outreach campaigns before, with a strong focus on generating backlinks.

• Own the digital PR vision for key clients, ensuring activity ladders up to wider SEO and marketing objectives.
• Use data sources (e.g. keyword research, link analysis tools, media monitoring, consumer trends, social listening) to shape strategy and evaluate campaign opportunities.
• Stay ahead of industry shifts in search, digital PR, AI, and data‑driven storytelling, introducing new tactics to the team.
• Work with the content team to create link‑worthy content.
• To stay abreast of new link building strategies and regularly contribute new tactics and ideas to the team.
• Develop tactics and strategies to successfully acquire brand mentions and links for a variety of niches.
• Manage client communications related to outreach.
• Line manage Digital PR manager/s and oversee junior members of the Digital PR team.
• Deliver training for more junior members of the team.

• Substantial experience in an outreach role, although we are open to…