Head of Public Relations: Shoptalk and Groceryshop

Head of Public Relations:
Shoptalk and Groceryshop

Hyve Group connects global industry communities through unmissable events, online platforms, and hyper-productive meeting programmes. With a portfolio that includes Shoptalk, Groceryshop, Manifest, POSSIBLE, Fintech Meetup, and Bett, we shape innovation across sectors and foster human connections.

About the Role

As Head of Public Relations for Shoptalk, you will shape and amplify the brand’s voice across global media channels, building visibility, credibility, and thought leadership for the Shoptalk and Groceryshop event portfolio.

Collaborating closely with internal marketing, content, and leadership teams, and with PR agency partners, you will drive awareness and engagement across media, influencers, and strategic partners.

Public Relations Strategy and Delivery

• Develop and implement comprehensive PR strategies to elevate Shoptalk’s profile across leading business, retail, and technology media in the UK, Europe, and the US.

• Manage relationships with PR agency partners, ensuring alignment on goals, messaging, and media outreach.

• Position Shoptalk’s leadership as industry thought leaders through earned media, interviews, and authored content.

• Oversee PR planning and media engagement for portfolio events (excluding Shoptalk Spring), including press conferences, media briefings, and executive round tables.

• Monitor and report on media coverage, sentiment, and performance metrics, providing insights and recommendations for improvement.

Media Partnerships and Influencer Engagement

• Lead all media and influencer partnership programmes, collaborating with key industry publishers and content creators.

• Build mutually beneficial partnerships with media platforms (e.g., Industry Dive, Emarketer) and influencers for event promotion and editorial coverage.

• Ensure consistent messaging and brand alignment across all media and influencer activity.

Cross-Functional Collaboration

• Collaborate with Shoptalk marketing and content teams to integrate PR initiatives within broader brand and campaign strategies.

• Coordinate with event operations and sponsorship teams to manage media logistics onsite.

• Work closely with Hyve Group’s Communications Director to align messaging and maximize positive PR that elevates the corporate profile.

Budget Management and Measurement

• Manage the PR and media partnership budget effectively, ensuring maximum ROI and value creation.

• Set and track KPIs across earned and partner media to measure performance and inform strategy.

• 10+ years of experience in public relations, communications, or media strategy, ideally in the events, retail, or technology sectors.

• Proven success managing PR agencies and delivering high-impact media campaigns.

• Established relationships with journalists, editors, and influencers within business, retail, and innovation media.

• Strong understanding of integrated marketing and the role of PR in driving event attendance and brand growth.

• Track record structuring and delivering media partnerships that yield measurable results.

• Excellent written and verbal communication skills, capable of crafting compelling narratives.

• Experience managing budgets and reporting against performance metrics.

• A strategic communicator balancing brand reputation, storytelling, and measurable outcomes.

• A collaborative leader thriving in a fast‑paced, cross‑functional environment.

• A relationship builder with outstanding interpersonal and negotiation skills.

• Commercially astute, understanding how PR supports brand value and growth.

• Proactive, creative, and adaptable in a dynamic, global setting.

• Authentic and empathetic, embodying Hyve’s values of fresh thinking, rich connections, and collective buzz.

• Competitive compensation and benefits package.

• Apple laptop provided to all employees.

• Paid time off and holiday schedule.

Director

Full‑time

Marketing

Events Services

London, England, United Kingdom

To apply, please visit our careers page or submit your application directly.