Director, Field Marketing; EAP

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• Competitive Compensation and Benefits
• Home Office Stipend
• Business Connectivity Reimbursement (Phone/Internet)
• Gym Membership or Equipment Reimbursement
• Linked In Learning Subscription
• Flexible Work Environment
• Tuition Reimbursement After One Year of Service
• Accelerated Career Path
• Award-Winning Culture & Community Outreach

The Director of Regional Marketing for Europe and Asia Pacific (EAP) is responsible for leading the strategy, planning, and execution of customer marketing programs that drive high-quality pipeline, revenue growth, and client engagement across the region. This senior marketing leadership role ensures alignment with overall Regional and Firm-wide objectives by integrating campaigns, channel strategies, and market insights into scalable, impactful marketing initiatives.

The Director will serve as a connector between EAP practice leaders and Marketing, ensuring that regional needs and customer voice are reflected in demand generation efforts. This position reports to the Vice President of Demand Generation.

• Create a positive team experience and foster collaboration across marketing colleagues.
• Mentor and lead, promoting a culture of accountability, innovation, and growth.
• Coordinate closely with Segment marketing strategy partners and other geographies to deliver a unified Ryan message while tailoring campaigns to EAP regional needs.
• Champion cross-departmental collaboration with Sales, Service Delivery, and Sales Operations teams to align on goals and streamline execution.

• Act as a trusted partner and “connector” between EAP practice leaders and Marketing, ensuring business objectives are translated into effective strategies and campaigns.
• Partner with Sales and Service Delivery to align marketing programs with pipeline goals, ensuring campaigns support lead generation, pipeline acceleration, and client acquisition.
• Surface client and prospect needs and map customer journeys, developing briefs that inform campaign planning and execution across Marketing.
• Translate tax policy changes and competitive insights into targeting, messaging, and new go-to-market opportunities.
• Create outbound campaigns and account-based marketing (ABM) programs tailored to EAP priorities, aligned with sales objectives and growth opportunities.

• Build scalable, regionally relevant campaigns by identifying commonalities across EAP markets and regional practices.
• Leverage client insights, tax policy changes, competitive intelligence, and analytics to inform strategies and refine campaigns in iterative cycles.
• Develop acquisition, retention, cross-sell, and upsell strategies aligned to EAP business objectives.
• Support sales funnel development and progression from marketing-qualified lead through to closed sale, contributing to revenue and growth targets.
• Drive sales growth through targeted, regionally aligned marketing strategies.
• Other duties as assigned.

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
• 10+ years of progressive experience in customer insights, lifecycle marketing, and campaign activation, ideally within global B2B organizations.
• 5+ years of experience working directly with senior business leaders in a matrixed environment.
• Proven track record translating complex business needs into actionable marketing strategies that deliver measurable results.

• Strong project management, communication, and stakeholder influence skills with the ability to influence stakeholders at all levels.
• Strong problem-solving and critical-thinking skills with ability to manage complexity across multiple markets.
• Excellent organizational skills and attention to detail.
• Excellent interpersonal skills with an ability to build strong.
• Integrity in high-profile collaborative execution of cross-functional deliverables.

• To perform this job successfully, an individual must have intermediate to advanced skills in Microsoft® Word, Excel, Outlook, Access, PowerPoint, and Internet navigation and research.
• Proficienc…