Senior Platform Marketing Manager

Location: City Of London
Senior Platform Marketing Manager
*
* Job Description:

**** At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:** **●
**** Curiosity****:
We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.****●
**** Collaboration****:
Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.****●
**** Commitment****:
We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.*
* ** WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
**** Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
*****
* Job Title:

Senior Platform Marketing Manager, Revenue & Growth team
**** We’re receiving a high volume of applications for this role, so we encourage you to apply promptly, as the vacancy may close earlier than expected.
**** A little bit about our team:
**** The Revenue & Growth Team works closely with Atlantic & Warner Records to drive Warner Music UK's commercial strategy. We are responsible for maximising revenue, creating commercial opportunities and driving audience growth across every consumption format, from global streaming platforms (e.g. Spotify, Apple Music, You Tube) to the physical retail supply chain (vinyl, CD, cassette).
We use data-driven strategic insights and translate this into plans that deliver market share growth, ensuring our artists reach the broadest possible audience. We sit at the intersection of product, data, and commercial strategy, making us central to the success of every release.
**** Your role:
**** As the Senior Platform Marketing Manager for WMUK (Warner Music UK), you will be a pivotal force in optimising artist exposure, maximising reach, and converting engagement into tangible results across our entire roster. You will leverage your expertise in digital and platform marketing to ensure we are utilising the unique features and audiences of each streaming and social platform, identifying new opportunities, and keeping WMUK ahead of the curve in a rapidly evolving digital ecosystem.

This high-impact role demands a powerful blend of strategic vision, commercial acumen, and deep operational knowledge.
**** Here you’ll get to:
**** Your day-to-day work will centre on leading our platform strategy and execution, including:
* Campaign development:
Working in deep collaboration with the label marketing and streaming teams, shape the strategy and for priority marketing campaigns across all digital platforms (DSP, social, video), ensuring seamless alignment with the overall artist strategy
* Data-driven strategy & optimisation:
Champion a data-first approach. Utilise audience analytics, campaign performance metrics, and trend reports to continuously refine platform strategies, inform budget allocation, and ensure maximum ROI. Crucially, you will proactively identify optimisation opportunities within platform mechanics and audience segmentation to directly drive revenue growth and operational efficiencies. This must include optimisation of the full fan journey - e.g. Linkfire, D2C
* New revenue identification:
Actively scout and pilot emerging platform features,…