Account Director

Account Director

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities.

Team:
The Coca-Cola Company – Fanta

Location:

London (Hybrid Working)

Contact type:
Fixed Term

Full Time/Part Time:
Full Time

Contract Duration: 12 months

Reporting into:
Client Partner and Managing Partner

Reporting to the Client Partner on Fanta and with a dotted line to the Managing Partner (Ogilvy UK Lead for The Coca‑Cola Company), this role focuses on 360° campaign development for Fanta, one of the world’s most iconic brands, within the fastest‑growing account at the agency. This role sits at the intersection of Advertising and Experience, combining creative, strategic, and content‑led approaches to connect meaningfully with audiences.

The goal is to drive weekly drinking frequency through a value exchange that goes beyond traditional advertising. While innovative brand experiences are central, social AV films, campaigns, and other advertising touchpoints remain crucial for emotional impact and reach. This position will focus primarily on the global Fanta charters, supporting the Client Partners in the delivery of global campaigns and toolkits for local market activation.

• Lead the development, execution, and optimisation of integrated campaigns across multiple channels.
• Create and deliver Experience Activations—purposeful interactions across the entirety of a consumer’s engagement with Fanta. These are end‑to‑end experiences that are connected, cohesive, and consistent, delivering real human value and driving business impact.
• Develop and deliver global toolkits that enable effective and consistent local market execution.
• Collaborate with international Ogilvy teams and other WPP operating companies such as Essence Media Com (media strategy and channel planning) and VMLY&R Commerce (shopper communications).
• Work in a highly collaborative environment that mirrors Coca‑Cola’s culture: fast‑paced, high‑energy, and team‑oriented.
• Support and strengthen partnership initiatives, working closely with key collaborators and other experiential platforms.

• Lead strategic thinking and creative development across integrated campaigns for Fanta, balancing brand, advertising, content, and experience initiatives.
• Build and maintain strong client relationships, acting as a trusted advisor and ensuring client expectations are consistently met or exceeded.
• Manage and inspire multi‑disciplinary teams, fostering collaboration between Advertising, Experience, PR & Influence, and Behavioural Science teams.
• Ensure seamless coordination across global and local teams, aligning creative output with both regional and worldwide strategies.
• Oversee campaign budgets, timelines, and resource allocation to deliver high‑quality work on time and within scope.
• Translate complex briefs and business objectives into clear, actionable strategies for the team.
• Identify opportunities for innovation and growth, keeping Fanta at the forefront of the category.

We’re looking for a proactive, highly organised, and strategic leader who thrives in a fast‑paced, collaborative environment. You will support the Client Partners in the management and delivery of the Fanta Global charters, ensuring the creation of best‑in‑class global campaigns and toolkits that enable successful local market implementation.

• Proven experience leading integrated campaigns for global brands, ideally in both Advertising and Experience channels.
• Strong understanding of creative development and production across social, digital, and…