Head of Media - B2B

Company Description

Publicis Pro is an integrated B2B marketing agency that exists to find the extraordinary in every business and tell the world about it. Our approach brings together strategy, creative, influence and commerce to move markets, create remarkable brands, shape decisions, and connect the sales journey.

Extraordinary work can only be done by extraordinary people – so we’re committed to building an agency environment where remarkable talent can flourish and grow.

The results of our efforts? We’ve got multiple ‘Best Place to Work’ awards under our belt, plus one of the best benefits packages in the industry. Publicis Pro is a singular agency environment that combines deep care for our work with deep care for our people – and we’re always on the lookout for extraordinary new talent.

Our Commitment
Diversity and inclusion is a core part of who we are at Publicis Pro. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences.

We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

Publicis Pro is looking for an experienced and influential Head of Media to join us on a maternity cover and lead our media capability across a diverse portfolio of B2B clients. This is a senior leadership role with real scope: shaping how media is planned, activated and measured across the agency, while acting as a trusted senior partner to clients and internal teams.

As the B2B centre of excellence within Publicis Groupe, we work with some of the world’s most recognisable and fast-growing businesses, helping them solve complex commercial challenges through joined-up strategy, creativity, influence and commerce. This role sits at the heart of that ambition and plays a critical part in maintaining momentum, standards and growth during the cover period.

You’ll lead our performance media team, define best practice across paid channels, and play an active role in client leadership, thought leadership and agency culture.

• Leading the agency’s media and performance capability, setting direction across digital, BTL and performance channels
• Developing and delivering insight-led media strategies that support brand building, demand generation and commercial outcomes
• Acting as a senior strategic partner to clients, shaping briefs, challenging thinking and advising on measurement frameworks
• Working closely with creative, content, strategy and data teams to deliver fully integrated campaigns across Paid, Owned and Earned
• Ensuring high standards of activation, optimisation and effectiveness across all paid media activity
• Providing senior oversight across audiences, journeys and performance measurement
• Leading, mentoring and developing the media team, maintaining a culture of excellence and collaboration
• Supporting new business activity and contributing to Publicis Pro’s profile in the B2B media space

• Significant senior experience in a media, digital or creative agency environment, ideally with strong B2B exposure
• Deep expertise across digital and performance media (social, search, programmatic, display), alongside a solid understanding of wider media channels
• A strategic leader who can operate confidently at both detail and boardroom level
• Proven experience managing senior stakeholders and leading complex conversations
• Strong people leadership skills, with experience guiding and motivating high-performing teams
• A calm, credible presence with the ability to operate at pace and with autonomy
• A proactive mindset with a clear point of view on media effectiveness and innovation

• A senior leadership maternity cover with real responsibility and influence
• The opportunity to work on complex, high-value B2B client challenges
• Media sits at the…