Horticulture Sales Manager

Horticulture Sales Manager

South England

Hybrid with Travel

Passionate about horticulture?

Love building commercial relationships around high-quality plants?

Ready to lead a sales team and shape the future of a growing wholesale business?

This is a fantastic opportunity to take ownership within a well‑known business, working with horticulture crops across the UK and Europe. You'll sit at the heart of a fast‑moving horticulture business, leading people, shaping strategy, and helping bring exciting new plants and varieties to market.

• Senior commercial role in a respected horticulture and plants business
• Competitive salary and package
• The chance to lead and shape a growing wholesale division.
• High level of influence across sales, product range and marketing
• Work with exciting new plant varieties and product development

You’ll lead all sales activity across the South of England. This is a hands‑on leadership role, combining customer management, commercial planning, and team leadership.

You’ll work closely with Finance, Supply Chain, Sales, Production and Technical teams to make sure the right plants are produced, priced, and sold profitably, while developing long‑term customer partnerships across the horticulture sector.

• Leading, coaching and managing the wholesale sales team.
• Owning and growing key customer accounts across horticulture and plants
• Developing sales plans and account strategies to drive revenue and profitability.
• Setting and managing pricing in collaboration with Finance and Supply Chain
• Preparing budgets, forecasts, and performance reports
• Monitoring customer performance and spend potential.
• Working with Trees and Liners teams to build and manage the product portfolio.
• Driving new product development (NPD) and launching new plant varieties
• Visiting customers around 2‑3 days per week, including overnight stays
• Tracking competitor activity and market trends in horticulture
• Delivering the wholesale marketing plan – trade shows, open days, catalogues, and social media
• Representing the business at key UK and European horticulture events

This role isn’t about ticking boxes; it’s about building a profitable, future‑focused business built around great plants, great people, and strong customer partnerships.

• Proven experience selling to commercial nurseries, whether that’s plants, growing media, fertilisers, substrates, or other horticultural products.
• A strong background in managing key accounts and building long‑term customer relationships.
• Experience working with pricing, budgets, forecasts, and profit margins.
• Commercially minded, with a genuine interest in plants and the wider horticulture market
• Comfortable travelling regularly and staying away from home when needed.
• A confident communicator who builds trust with customers and works well with internal teams.

For an informal chat, please call me, Sarah, on (phone number removed), email (url removed), or message me on Linked In.

Don’t worry if your CV isn’t fully up to date, just send what you’ve got, and we’ll take it from there.