Regional Sales Manager

Join to apply for the Regional Sales Manager role at CPM UK
. Our team representing Suntory’s products – Celsius, Lucozade, and Ribena – is looking for a leader to manage a new team of Territory Development Executives. £40k per annum, up to 10% bonus, company car, tablet and mobile phone.

London, United Kingdom, E2

North London, Northwest London, South East London, South West London, West London, West Central London, East London, North West London, South East London (London Travel Zones 1 &
2)

As Regional Sales Manager, you’ll inspire, develop, and lead up to 12 Territory Development Executives who call on independent retailers, convenience stores, small‑format grocery outlets, and food service customers. You’ll set the vision, strategy, and energy for your team, ensure they’re trained and motivated, and deliver against ambitious sales targets across multiple channels. Your commercial insight will help manage budgets, control costs and provide business intelligence to senior management.

• You demonstrate agility and adaptability in a fast‑paced, multichannel environment.
• Implement a talent programme – work with recruitment team, manage regional recruitment, minimise churn and train, develop and nurture the team.
• Manage the team, including performance management.
• Provide senior management support to the National Sales Manager.
• Deliver against key sales targets and KPIs.
• Plan and organise regional meetings and cascade communications to the team.
• Analyse data from multiple sources to identify opportunities and trends.

• Expand people‑management skills, growing sales is second nature to you.
• Great people‑manager – tailor management style, create a supportive culture.
• Commercial – manage costs and budgets to achieve objectives and targets.
• Innovation – look at things differently, propose solutions.
• Support others to reach full potential.

• Previous experience managing a sales team, ideally at area level.
• Understanding of retail/FMCG preferred.
• A full UK driving licence (manual vehicle).

• Package: £40k + up to 10% bonus per annum.
• Flexible hours – 37.5 hours Monday to Friday.
• Generous holiday package.
• Company car, Oyster card.
• Company pension scheme – 3% employer contribution.
• Tablet & mobile phone.

CPM is accredited Investors in People Gold award. We value training and development, a cooperative environment, and celebrate achievements.

CPM is an equal opportunities employer; we depend on diverse talent with a range of backgrounds, skills, and capabilities.