Planning Director

Join PHD's award-winning team working across Diageo's iconic spirits portfolio, helping shape the media strategies behind some of the world's most loved brands. As part of a highly collaborative EMEA hub, you'll influence planning across multiple markets, guide a talented team, and drive measurable business impact through innovative, data-driven media thinking.

• Lead the planning output for the EMEA Spirits Planning Pod, overseeing high‑quality, insight-driven media strategies across traditional, digital and emerging channels.
• Translate strategy into effective, scalable campaign plans grounded in robust planning frameworks and media effectiveness.
• Build trusted, long‑term client partnerships — serving as a senior point of contact and ensuring client needs translate into actionable, growth‑driving plans.
• Collaborate with vendors and partners to secure strong value and placements aligned to objectives and budgets.
• Manage budgets, monitor performance and deliver clear reporting on ROI and optimisation opportunities.
• Analyse audience, market and performance data to provide strategic insights and recommendations.
• Mentor and develop a team of media planners, fostering a supportive, high‑performing culture.
• Stay at the forefront of industry trends, emerging platforms and AI‑driven tools to continuously elevate our approach.

• Proven experience developing and delivering effective media strategies across digital and traditional channels.
• Confidence presenting strategies and performance results, with strong analytical capability.
• Deep understanding of programmatic, OTT, social and evolving media landscapes.
• Experience leading teams and supporting the growth of junior colleagues.
• Curiosity for emerging tech and how automation/AI can enhance creativity and efficiency.