Product Lead - MarTech and Data

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our vision –we are building the worlds most admired and compelling brand ecosystem

Our purpose– we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits– Think, think fast, think fearlessly
• Own itand back yourself- Own the basics, own your role and own the results
• Be relevant-Relevantto our people, our partners and the planet

Are you ready to join the Fearless?

We are seeking a senior

Product Lead – Mar Tech and Data to define and lead the strategy, delivery, and evolution of enterprise data and marketing technology capabilities. This role is accountable for building scalable, compliant, and high-impact data products that underpin omnichannel customer experiences across B2C and B2B channels.

Operating within a complex, multi-brand, MACH-based environment, the role owns customer, marketing, operational, and AI-enabled data platforms that support personalisation, experimentation, retail media, and commercial decision-making. The Product Lead will partner closely with Technology, Marketing, Analytics,Architecture and cross-functional leadership to ensure data andMarTechinvestments are aligned to enterprise strategy, measurable business outcomes, and long-term platform sustainability.

This role also carries people leadership accountability, including the management and development of Product Owners across cross-functional squads, driving a shift toward product-led delivery, and embedding strong governance through clear roadmaps, OKRs, and performance measures.

Key Responsibilities.

• Product Strategy & Vision:
  
  Define and own the enterprise vision, strategy, and roadmap for Data andMarTechplatforms, ensuring alignment with group strategy, commercial priorities, and long-term scalability.
• Customer Data & Single Customer View:
  
  Lead the development and evolution of Customer Data Platform and Single Customer View capabilities across web, app, in-store, and all touchpoints and channels.
• Retail Marketing & Media Platforms:
  
  Own marketing and retail media data foundations, including onsite and offsite media enablement, attribution, audience creation and supporting closed-loop measurement.
• Customer Experience & Personalisation:
  
  Enable data-driven personalisation, recommendations, and experimentation across retail touchpoints to improve conversion, basket size, frequency, and retention.
• Digital Operations Data in Retail:
  Strong experience and understanding of Product, Inventory, Categories, Orders and Brands Data for powering Web, App,Aland Cross-Channel experiences.
• AI-Enabled Retail Capabilities:
  
  Enable AI-powered data products that support intelligent decisioning, content generation, recommendations, and agent-led commerce use cases embedded within multi-channel and marketing workflows.
• Platform Architecture & Integrations:
  
  Collaborate with Technology and Architecture to ensure Data andMarTechplatforms align to MACH-based architectural principles and support scalable, resilient integrations across a large multi-brand ecosystem.
• Data Privacy & Compliance:
  
  Embed privacy, consent management, security, and regulatory compliance into all data products by design, working closely with Legal, Security, and Governance teams.
• Cross-Functional Collaboration:
  
  Partner closely with Product, Marketing, Digital, Technology, Architecture, UX, Analytics, and Trade / Commercial teams to align priorities, manage dependencies, and deliver integrated…