Marketing Insight Specialist

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money
20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

This role will be based in our 5 Howick place office

We are looking for a motivated and detail-oriented Marketing Insight Specialist to join our Marketing Analytics team. This role is ideal for a recent graduate or early-career professional with strong Excel skills, a basic understanding of data analysis, and an interest in marketing. While the immediate focus will be on managing and delivering reporting processes, this position offers significant opportunities for growth and development within the company.

As a Marketing Insight Specialist, you will play a key role in ensuring the accuracy and consistency of reports and dashboards, providing valuable insights to stakeholders. Over time, you will gain exposure to broader marketing analytics concepts, tools, and strategies, making this an excellent opportunity to build your career in a supportive and dynamic environment.

Key Responsibilities:

• Reporting Ownership: Take responsibility for producing and delivering regular client and internal reports, following well-defined processes to ensure accuracy and timeliness.
• Data Management: Gather, organise, and update data for reports, primarily using Microsoft Excel.
• Dashboard Maintenance: Support the upkeep of dashboards, ensuring data is accurate and processes run smoothly.
• Quality Assurance (QA): Conduct thorough checks to identify and correct errors in data and reports before distribution.
• Stakeholder Support: Respond to straightforward queries from clients and internal teams regarding reports and dashboards.
• Documentation Maintenance: Keep process documentation up to date, ensuring it reflects current practices and standards.
• Learning and Development: Gain exposure to marketing analytics tools, systems, and concepts, with opportunities to expand your skill set and take on more advanced responsibilities over time.

About You:

We are looking for someone who is eager to learn, thrives in a structured environment, and has a strong eye for detail. This role is a great fit for someone who wants to build a career in marketing analytics and is excited about the opportunity to grow within the company.

Requirements:

• A degree in a relevant field (e.g., Marketing, Business, Data Analytics, or a related discipline).
• Proficiency in Microsoft Excel, including basic formulas, data organisation, and troubleshooting.
• Strong attention to detail and ability to ensure data accuracy.
• Basic understanding of data analysis and reporting concepts.
• Some knowledge of marketing principles or digital marketing (e.g., familiarity with website metrics or campaign performance).
• Good communication skills, with the ability to explain data clearly to non-technical audiences.
• A proactive and organised approach to managing tasks and meeting deadlines.
• Familiarity with Google Analytics or similar tools.
• Basic knowledge of data visualisation platforms like Power BI or Tableau.
• An interest in developing skills in marketing analytics and reporting.

Why Join Us?

This role is more than just reporting—it’s an opportunity to learn the company, its systems, and the key concepts that drive marketing success. By mastering the reporting processes, you will build a strong foundation for future growth, with the potential to take on more advanced…