Audience Manager

About the Company

Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle. The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands.

• Developing the audiences based on all the platforms and data available and interrogating data sources to derive insight to support the creation of the audiences, as well as curating insights from the local markets.
• Providing the information required to enable the definition of targetable audience groups from the initial segment definitions and insights.
• Manage the development of global audience catalogue for client brands. Manage the audience creation process.
• This role will be part of a team of audience insights specialists that play a crucial role in understanding audience behavior and preferences. As experts in consumer data, analysis, and Mar Tech - we gather valuable insights to help our clients make informed decisions and develop effective marketing strategies, utilizing the industry's most robust dataset in Omnicom's proprietary platform - Omni.
• Strategic partner for audience creation and optimizations through media campaign process.
• Create audience insights: market, and audience sizing, behavioral insights on personas, to refine the audience segmentation.
• Insight development and curation to support audience development.
• Global audience creation with local market execution for biddable activation.
• Education around data tool solutions to our local teams.
• Insight development and curation to support audience development and validate targeting.
• Provide guidelines and best practices to local market planning and activation teams to implement defined audience segments.
• Programme effectiveness, ensure cross-market pollination of best practices.

• Able to define and create addressable audiences from various data sources and insights for digital campaign activation.
• Present data and insights in a meaningful and impactful way for planners and strategy partners to understand.
• Ability to generate a powerful storyline from data that is in multiple sources, tools and data environments.
• Experience with Marketing and Media related data sources and technology like syndicated research sources (Com Score, TGI, GWI etc.).
• Able to provide business-like translation to complex data analytics solutions so that solutions are understood by marketers; and that agencies can sell repeatable offerings.
• Understand the core principles of propensity model development and statistical segmentation algorithms.
• Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution.
• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data platforms, aggregated and user level data).
• Familiar with website analytics packages (GA, Adobe Stack).
• Familiar with machine learning audience modelling techniques, including attribution modelling, market mix modelling, or multivariate model developments.
• Familiar with digital tracking technologies (ad servers, DSPs, DMPs).
• Familiar with big data (e.g. cookie logs) and cloud technologies - AWS, Redshift, S3, Hadoop, Starburst.
• Experience with project management tools such as Jira and Hive.
• Excellent on Excel, Word and Powerpoint.