Head of Social

Who we are

Right now is one of the most exciting moments to join Popsa. Deloitte named us one of the UK’s fastest-growing technology companies, and the Financial Times recognised Popsa among the Top 5 fastest-growing software companies in Europe.

We’re backed by world-class investors, and the world is noticing. Our iOS and Android apps are available in 12 languages, trusted by more than 13 million people who have created over 5 million photobooks shipped to 50+ countries. With more than 350,000 five-star reviews, we’re one of the highest-rated consumer apps anywhere.

But the real story isn’t the numbers and it’s the memories behind them.

We’re living in a time where we capture more photos than ever before. Billions of moments sitting unseen in camera rolls and clouds, mixed with screenshots, receipts, or where we parked the car. We are great at documenting life… but not so great at preserving the meaning in it.

Popsa is changing that.

Since launching in 2016, we’ve built an award-winning platform that removes every barrier to transforming your favourite memories into something beautifully tangible. No design skills. No time-sink. Just the joy of holding real stories in your hands. A celebration of the people and moments that make life worth living.

✨ This is only the beginning.

Today, we’re best known for photobooks, but our ambition goes far beyond printing. Popsa is creating a new generation of personalised experiences that combine advanced AI, thoughtful design and behavioural science.

Our goal? To help people emotionally process, reflect and connect with the meaningful events and relationships in their lives. To ensure memories don’t fade, but flourish.

From smarter storytelling tools to products that support wellbeing and strengthen bonds across the world, we’re reimagining how humanity remembers.

The Head of Social will own the vision, strategy and execution of Popsa’s social presence across Instagram, Tik Tok and emerging channels—driving brand growth, community engagement and creator-powered performance. You will lead our creator commissioning engine—building a scalable network of UGC creators who produce social-first content that powers both organic growth and acquisition performance. A key part of this role is partnering closely with Acquisition to concept, test and optimise creator-led ads that drive measurable revenue impact.

This is a role for a social-first superstar: someone who understands culture, content and commercial growth in equal measure; who can spot trends early, turn ideas into standout creative, and build a scalable social ecosystem across multiple global markets. You will manage and mentor a team of creators while partnering with Creative, Performance and Product teams to deliver social-first thinking that accelerates Popsa’s growth.

• Defined and launched a high-impact social strategy across Tik Tok, Instagram and emerging platforms.
• Built and scaled a creator commissioning engine that delivers a constant pipeline of high-performing UGC for ads, social storytelling and campaign concepts.
• Developed Tik Tok-first growth frameworks that materially increase reach, visibility and engagement.
• Delivered campaigns that show measurable uplift in brand visibility, community engagement and new customer acquisition.
• Established Popsa as a trend-responsive, culturally aware brand, with content that feels native to each platform.
• Developed repeatable content frameworks and toolkits that enable high-volume, high-quality execution across markets.
• Built a high-performing team of creators, fostering creativity, speed, collaboration and experimentation.
• Introduced processes, insights and workflows that link creative output to commercial performance metrics.

• Proven experience leading social strategy and execution across Instagram and Tik Tok.
• A strong commercial mindset—comfortable blending brand-building with direct revenue-driving objectives.
• A deep understanding of content, culture, creators, trends, and short-form storytelling.
• Experience partnering with performance/acquisition…