Ecommerce Manager

Location: Kensington and Chelsea

E-Commerce Manager

Role Overview

Responsible for driving the performance, growth, and day-to-day operation of a direct-to-consumer e-commerce business, owning the end-to-end online customer journey and delivering strong commercial results.

Key Responsibilities

* Own and deliver the e-commerce strategy to drive traffic, conversion, AOV, and retention

* Manage day-to-day site operations, ensuring accuracy across product data, pricing, stock, and content

* Lead UX/UI optimisation, site enhancements, and new feature rollouts

* Oversee seasonal and capsule product launches across homepage, collections, and product pages

* Own site merchandising strategy across key categories and campaigns

* Monitor site performance and trading, proactively identifying risks and opportunities

* Produce and analyse daily, weekly, and monthly performance reports

* Use data and insights to optimise assortment, merchandising, and customer journey

* Lead A/B testing, personalisation, and experimentation initiatives

* Ensure a consistent, high-quality customer experience across all digital touchpoints

* Support omni-channel and international e-commerce growth initiatives

* Manage product listings and performance across third-party marketplaces

* Partner with logistics and operations teams to ensure smooth fulfilment and returns

* Work closely with Digital Marketing to align campaigns, content, and site experience

* Oversee SEO best practices across site content and product pages

* Act as the central point of contact across cross-functional teams

* Manage external agencies, developers, and technology partners

* Monitor industry trends, competitors, and emerging technologies

* Ensure compliance with accessibility and digital standards

* Present performance insights and recommendations to stakeholders

Requirements

* Proven e-commerce experience within a fast-paced retail or DTC environment