Conversion Rate Optimisation Manager - Maternity Cover

We are seeking a Conversion Rate Optimisation Manager to join our National Rail team who has experience in digital product management, digital marketing or e-commerce to cover maternity leave for a period of 9-12 months. The ideal candidate will be accountable for analysing and maximising conversion rates across our web and app platforms to drive revenue growth, and enhance the user experience.

The role is split into 2 pillars.

• Plan Delivery – Managing and delivering plans to optimise conversion rates:
  • Working with design, development, and product teams to enhance user experience and remove pain points in the conversion process.
  • Implementing A/B testing, multivariate testing, and other experimentation methodologies to validate hypotheses and drive conversion improvements.
  • Ensuring consistency in branding, messaging, and user interface elements to maintain a seamless user journey.
• Data Analysis & Reporting – Generating insights and informing optimisation:
  • Utilising insights from user research, heatmaps, usability testing and analytics tools such as Google Analytics, Adobe Analytics, or similar.
  • Conducting thorough analysis of user behaviour and funnel performance to identify areas for improvement.
  • Generating regular reports and actionable insights from conversion rate performance and test results.
  • Monitoring industry trends and competitor activities to identify opportunities for optimisation and innovation.

• Proven 3 years experience in digital product management, digital marketing or e-commerce with a focus on conversion rate optimisation.
• Proficiency in web analytics and experimental / CRO tools such as Google Analytics, Adobe Analytics, WTO or similar platforms.
• Strong analytical skills with the ability to interpret data, draw conclusions, and make actionable recommendations.
• Experience with A/B testing, multivariate testing, and other experimentation methodologies.
• Excellent communication and stakeholder management skills with the ability to work cross-functionally and influence change at all levels.
• Knowledge of web design fundamentals, UX/UI best practices, and usability testing methodologies.

• Familiarity with HTML, CSS, and JavaScript is a plus.
• Experience using a tag management solution such as Google Tag Manager or similar.
• Knowledge and some use of JIRA and Miro would be beneficial.

If you are interested in joining RDG, we'd love to hear from you! Click Apply now to start your application and be part of a team that is leading digital innovation in the rail industry.

• 75% off rail travel for personal and family use, plus international rail discounts.
• 30 Days annual leave (plus buy/sell options and additional leave for key life events).
• Season ticket loan for commuting costs.
• Enhanced family leave - 30 weeks full pay for maternity, adoption, surrogacy, and shared parental leave.
• Pension scheme - up to 11.58% employer contribution.
• Private medical insurance (Vitality PPP) including mental health and specialist care.
• Discounted gym membership and access to wellbeing programmes.

You'll be part of a team driving innovation at a national scale, with the opportunity to influence long-term ticketing strategy. This role provides real ownership, the chance to work with leading-edge technologies and partners, and visibility at senior levels across the rail industry. You'll also gain wide exposure to transport and government stakeholders, opening up exciting development and progression opportunities within RDG.