CRM Manager

Location: City Of London

Location London, United Kingdom# CRM Manager - UK at Penfold Location London , United Kingdom Salary £40000 - £50000 /year

Job Type Full-time

Date Posted November 20th, 2025

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* Work closely with Product and Engineering to understand user journeys, identify friction points, and ensure CRM campaigns align with the customer experience.
* Collaborate with Operations and Data teams to ensure data integrity, segmentation accuracy, and compliance with GDPR and email best practices.
* Partner with the wider Marketing team to ensure brand consistency and alignment across all customer touchpoints.
** 3+ years of hands-on CRM experience
** in a high-growth B2C/D2C environment (ideally, but not necessarily, in Fin Tech, SaaS, consumer tech, or digital services), with a strong focus on
** automated lifecycle marketing
** and customer retention
- ** Expert-level proficiency with CRM tools and ESPs** – you're comfortable building complex automated journeys, advanced segmentation, dynamic content, and A/B tests without hand-holding.

- ** Strong analytical and insight-generation skills** – you don't just report what happened; you dig into
* why* it happened and what we should do next. You understand key CRM and business metrics (open rates, CTR, conversion rates, engagement trends, CAC, LTV) and can translate data into action.
* A competitive salary; we proactively review salaries to make sure you get what you deserve
* Meaningful share options, you’ll own a part of Penfold and share in our success
* 10% pension contribution each month that you don’t need to match (on top of your salary)
* Medical insurance, through Vitality
* Unlimited holiday, we’re interested in your output, not how many holidays you go on!
* Hybrid working, we like people to come in to our office (so it would be great if you lived in the London area) at least a couple of days a week to collaborate, but we trust you to get your work done in whatever environment suits you
* Great community office space, plenty of people come into our wonderful private office near Borough Underground station.
* Free tea, coffee, soft drinks and snacks
* Free company lunch every week (e.g., Borough Market, Mercato Metropolitano)
* Laptop and any WFH equipment you need
* Option to buy a bike tax free, and spread the cost (using the cycle to work scheme)
* Learning and Professional Development – we conduct regular 360 feedback and focus on role progression that suits each individual. We support everyone with courses, events and coaching to help everyone reach their goals
* Quarterly company socials, and regular meet-ups throughout the year too!
* Plus a host of other benefits – see here:
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