Analytics Manager

Analytics Manager – Starcom

Starcom, a global communications planning and media leader with over 80 years of history and more than 7,000 employees worldwide, is seeking an Analytics Manager to join its Global Analytics team.

As part of the Global Analytics team, the Analytics Manager will report directly to the Global Reporting and Analytics Manager and be responsible for campaign analysis & reporting across multiple global work streams. The role is a relatively front‑facing analytics position that requires strong media analytics concepts, excellent communication skills, and the ability to manage collaboration with local market agency teams and global strategy and media teams.

• Aid the team in building global media reporting strategies, measurement frameworks, analytics models, and setting measurement KPIs.
• Collaborate with local market agency teams to gather media reporting, insights, and analysis and synthesize into a global summary.
• Work with global strategy and media teams to develop final client deliverables (media guidelines, data delivery, campaign performance reporting, measurement plans, etc).
• Assist local market agency teams with global measurement, data validation, and ad‑hoc reporting requests.
• Provide actionable insights and recommendations in collaboration with strategy and performance teams.
• Collaborate with other analytics teams (Advanced Analytics, Data Engineering/Dashboarding, etc) on data efficiencies and analytics opportunities.
• Perform regular quality assurance/quality control checks to ensure local data sets are processing accurately in global reporting platform.
• Understand how to work large data sets from multiple sources to govern/clean the data.

• Foundational knowledge of media buying, planning, and activation.
• Experience in media, analytics, and related fields.
• Proficient skills using MS Office (Excel: pivot tables, common formulas such as VLOOKUP and IF functions; PowerPoint: client‑facing decks).
• Conceptual understanding of media analytics and measurement concepts (brand lift studies, site analytics, media mix modelling, taxonomy development, conversion tagging, TV attribution, MTA, creative testing, etc).
• Understanding of media KPIs across digital (display, video, social, search), linear (TV/radio), and/or streaming platforms.
• Experience with data processing, governing/cleaning, and visualization tools.
• Experience partnering with media buyers, marketing strategists, creative teams, and/or data engineers.
• Excellent organizational skills and attention to detail.

• Global flexibility: work anywhere in the world up to 6 weeks a year.
• Reflection days: two additional days of paid leave for wellbeing.
• Help@hand benefits: 24/7 helpline, mental health support, CBT, wellbeing content and lifestyle coaching.
• Family friendly policies: 26 weeks of full pay for maternity, adoption, surrogacy and shared parental leave.
• Flexible working, bank holiday swap, birthday day off.
• Great local discounts (membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre).

Publicis Groupe operates a hybrid working pattern with full‑time employees being office‑based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances that may affect your assessment, please inform your Talent Acquisition Partner so we can discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

We are an inclusive workplace. Please check out the Publicis Career Page for our Inclusive Benefits and Employee Action Groups.

We are an equal opportunity employer. We are committed to creating a diverse and inclusive workplace and we provide equal employment opportunities for all qualified applicants.