Ecommerce Lead

The A&M Mission: We’re more than just a jewellery brand, we’re on a mission to revolutionise the jewellery experience.

Our Values & Culture: At A&M, our values aren’t just words - they’re the heartbeat of how we show up, every single day. Grow Together. Celebrate Each Other. Break All Boundaries. We're a company fuelled by growth, recognition, and pushing beyond the expected. We move fast, think big, and believe that progress is a shared journey. We champion one another’s wins and show up with support when it counts – because when one of us grows, we all do.

If you’re inspired by collaboration, driven by curiosity, and energised by celebrating others, you’ll thrive here at A&M.

Location: London, Hybrid (minimum 2 days a week in the office).

Salary & Benefits: £55,000 + bonus. See more on our benefits here.

Our Commitment: Sustainability starts with us. From community work, caring for our suppliers and educating and supporting our team. See our commitments here.

Accelerate our digital and omnichannel growth by delivering a revolutionary ecommerce experience that drives sales, loyalty, and global reach. This role leads the strategy, performance, and optimisation of our website and app – championing innovation, localisation, and seamless execution across all digital touch points.

• Develop and execute the ecommerce strategy in line with overall business objectives, driving sustainable growth across all digital channels.
• Monitor and optimise daily and weekly trading performance, identifying risks, opportunities, and key actions to maximise sales.
• Oversee all aspects of the website and app, ensuring a seamless, mobile‑first customer experience that reflects the brand and drives conversion.
• Drive international ecommerce growth through market‑specific strategies, localisation of content, and optimisation of user experience, trading, and operations in key regions.
• Continuously improve onsite merchandising, navigation, search, checkout, and overall conversion performance through data‑driven optimisation.
• Oversee the trading and promotional calendar, ensuring alignment with brand, marketing, and commercial priorities.
• Oversee the CRO and development roadmap, enhancing trading metrics and customer satisfaction.

• Lead and support the ecommerce team, consisting of trade and digital product/optimisation channels, ensuring effective and efficient execution across trading, on‑site merchandising, content publishing, and site optimisation including development and CRO.
• Foster a culture of collaboration, curiosity, and innovation within the team.
• Support the growth and development of two direct reports, the Digital Product Manager and Ecommerce Trading Manager, providing coaching and strategic direction.

• Collaborate closely with key functions – including Omnichannel Growth, Marketing, Merchandising, Retail, and Operations – to deliver a strong, integrated omnichannel experience.
• Manage relationships with external partners and platforms, ensuring effective delivery of projects, enhancements, and trading initiatives.
• Act as a key stakeholder for ecommerce within the business, influencing strategic decisions and representing digital priorities.

• 6+ years experience in Ecommerce within a fast‑paced environment.
• As an inspirational people leader, you empower your teams to truly Host from the Heart – guiding them to radiate warmth, be fully present, take ownership and bring intention to the smallest moments.
• Experience of working in a scale‑up environment as well as entering new and emerging markets.
• Excellent leadership, communication, and stakeholder management skills.
• Experience leading, developing, and inspiring high‑performing teams.
• A drive to continuously improve, innovate, and stay ahead of ecommerce and digital trends.
• Strong commercial acumen with a deep understanding of trading performance, customer behaviour, and conversion drivers.
• Proven experience optimising customer journeys end‑to‑end, with knowledge of CRO, UX, and development.
• Experience working with apps and Shopify Plus is advantageous.