Senior Product Marketing Manager

Senior Product Marketing Manager role at BCB Group

Join our Product team as a Senior Product Marketing Manager and help shape the future of global finance. We are on a mission to build the world’s leading platform for both crypto and fiat payments and are looking for a sharp, driven Senior Product Marketing Manager to play a key role in that journey.

• Define & Execute End-to-End Product Marketing GTM: Develop and implement comprehensive product marketing go-to-market strategies that cover the entire customer lifecycle, from initial awareness and acquisition to in-product onboarding, feature adoption, and long-term retention.
• Craft Unified Narrative & Content: Master storyteller, crafting a consistent and compelling narrative across all product touchpoints, including marketing collateral, sales enablement, website copy, platform content & messaging, and product documentation.
• Customer Journey & Experience Ownership: Map the end-to-end customer journey, identifying points of friction and opportunities for delight. Use qualitative and quantitative insights to drive improvements in our core product user experience.
• Design & UX Leadership: Manage, mentor, and guide our Product Designer to translate our core value proposition into an intuitive, elegant, and effective user experience. Ensure the UI/UX of our platform and documentation delivers on the promises made in our GTM messaging.
• Cross-functional Collaboration: Work hand-in-hand with Product, Engineering, Commercial, and Marketing teams to ensure strategic alignment. Act as the primary advocate for the customer experience, translating market needs and user feedback into actionable product and marketing strategies.
• Market & Competitive Intelligence: Conduct market research and competitive analysis to identify trends, opportunities, and competitive differentiators, feeding insights back into product, GTM, and in-product experience strategies.
• Sales & Customer Success Enablement: Empower our sales, account management, and customer success teams with tools, training, and knowledge they need to effectively sell our solutions and support our clients throughout their lifecycle.

• Fintech & Payments Expertise: Proven experience in product marketing within the fintech sector, strong understanding of banking & payments ecosystems.
• Customer-Centric with Strong Product & UX Sense: Deep empathy for the user and passion for creating exceptional customer experiences. Strong understanding of UX/UI principles and ability to provide clear, constructive guidance to a Product Designer.
• Startup/Scale-up Mindset: Experience thriving in fast-paced environments, ideally within a startup or scale-up. Comfortable building processes and standards from scratch.
• Strategic & Hands-on: Ability to think strategically about the entire customer journey while also being highly skilled at hands‑on execution, from writing copy to reviewing Figma mockups.
• Communication & Influence: Exceptional written and verbal communication skills, simplifying complex concepts and influencing stakeholders across product, design, and commercial teams.

• Digital Assets Expertise: Demonstrated experience and deep knowledge of the crypto and digital assets industry, including trends, products, and market dynamics.
• People Management or Mentorship
  
  Experience:
  
  Proven ability to lead and nurture creative talent. Experience directly managing a designer or acting as a formal mentor.

• The chance to operate at the forefront of our industry.
• Accessible collaboration across the business—no barriers.
• Hybrid working arrangement.
• Team success where every individual can grow and prosper.
• 30 days annual leave each year.
• 4 wellbeing days per year to prioritize mental health.
• 1 company volunteering day per year.
• Strong benefits package including:
  Private Healthcare, Pension, Income Protection (long‑term absence), Life Insurance, Menopause Policy, and an enhanced Parental Leave policy.

BCB Group is a leading provider of regulated payment and trading services in crypto and fiat for the digital asset economy. We provide accounts, cryptocurrency and foreign exchange…